Marketing Officer Marketing Officer
4 weeks ago
The Chief Marketing Officer will lead the strategic development and execution of Virtex's marketing and advertising initiatives, primarily focusing on building and growing a strong user base. The CMO will be crucial in developing market insight, brand positioning, and go-to-market strategies to promote community engagement and user acquisition, setting the stage for long-term success and sustainability.
Responsibilities:
Develop and implement marketing strategies to boost brand awareness and user base growth.
Setting strategic vision, company goals and execution plans as part of company leadership.
Build, lead and mentor the marketing team for high performance, fostering innovation and collaboration.
Conduct market research to identify trends, refine acquisition strategies, and analyse competition.
Manage brand consistency and resonance across all channels and interactions.
Collaborate with product teams for effective marketing materials and launch strategies.
Build and engage vibrant user communities through social media and partnerships.
Create proactive PR and communication plans to enhance brand visibility.
Utilise analytics to monitor performance and optimise marketing initiatives.
Ideal Experience:
Minimum of 10 years of experience in marketing, with a proven track record in building and growing brands, preferably in the gaming, tech or entertainment industry.
In-depth knowledge of the gaming industry, specifically live esports/ live gaming and market trends.
Demonstrable experience in developing and executing successful go-to-market / user acquisition strategies and experience with marketing analytics tools.
Strong leadership and organisational skills.
Exceptional analytical and problem-solving skills.
It would be extra awesome if you have (pluses/ bonus skills)
Bachelor’s degree in Marketing, Business, or related field. An MBA or another relevant post-graduate qualification is preferred.
Thorough knowledge of marketing principles, brand, product and service management.
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