Senior Marketing, Brand and Communications

4 days ago

England, United Kingdom Harrison Scott Associates Full time

One of the UK’s most progressive printing groups embarking on further expansion is looking for a brand superstar to head up its marketing team. This is a critical senior brand management role responsible for ensuring not only the organisation’s products and service, but also its mission, values, culture are consistently communicated to all target audiences, so as to capture their attention and win their hearts.
The Head of Brand will develop the brand strategy, plan and launch new initiatives, lead communication development and support the steering of categories in collaboration with Commercial Excellence.
Define brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short and long term;
Establish operational processes that ensure effective governance and compliance with brand standards across all media, collaterals and platforms touch points;
Work with cross-functional teams to establish and articulate our brand promise, and ensure that all products, services, and communications consistently reflect that promise;
Setup and monitor business performance goals to drive brand awareness and intended perception;
Collaborate with cross-functional teams to drive, strengthen, and amplify brand awareness to all audiences, including customers, employees and shareholders;
Own and drive planning and execution of brand communication processes, campaigns, programs and channels including social media, public relations, internal communications and advertising;
Support marketing tactics, product development, pricing and development of new business opportunities;
Define team structure, roles, responsibilities and success metrics of the brand team;
Experience in a similar role with a degree in business, advertising and marketing or brand management;
Proven people and team management and development experience;
A captivating and creative storyteller;

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