Product / Brand Manager
4 days ago
Job Title: Brand Manager – Engineering Excellence in Packaging Solutions
Location: UK, Hybrid (2 days in the office)
Salary: Basic to £55,000 + bonus, excellent benefits & company car
Lead the Brand Behind Game-Changing Packaging Technology
Do you have a passion for branding and a knack for showcasing engineering innovation? Join a company at the forefront of high-speed packaging machinery, where your expertise will elevate their market presence and help define the UK’s next big success in food packaging solutions.
About Us:
This is more than just a role—it’s an opportunity to champion a brand that stands for quality, sustainability, and innovation. Our client specializes in providing full-line processing and packaging solutions, with automation and robotics at the core of their offering.
What’s in it for You?
- Strategic Influence: Play a pivotal role in how the brand is positioned in the UK market.
- Innovative Culture: Collaborate with a dynamic team of engineers and industry experts.
- Growth Potential: Gain valuable experience while contributing to an industry-leading brand.
Your Role
Market Strategy:
- Dive into market trends and uncover opportunities to enhance brand positioning.
- Analyze customer needs and competitor activity to inform a strategic brand vision.
- Work alongside engineering teams to translate technical innovations into compelling messaging.
Brand Communication:
- Define a clear and engaging brand identity for high-speed packaging machinery.
- Develop creative marketing materials—online and offline—that showcase engineering excellence.
- Partner with the marketing team to design campaigns that highlight product advantages and align with customer needs.
Sales Alignment:
- Equip sales teams with the tools, materials, and training to deliver consistent brand messaging.
- Support customer-focused solutions by working closely with sales representatives.
- Help create impactful presentations and brand stories to win new business.
Customer Engagement:
- Represent the brand through customer presentations and hands-on demonstrations.
- Foster relationships with key stakeholders to strengthen brand credibility.
- Collect feedback to refine messaging and ensure the brand remains relevant and impactful.
Performance Tracking:
- Monitor key metrics to measure the success of branding efforts.
- Provide insights and updates to leadership on market perception and brand growth.
Who You Are
- A seasoned marketer with experience in branding within engineering-focused sectors.
- Strong communicator with the ability to translate technical features into clear customer benefits.
- A creative thinker who can craft strategies that resonate with diverse audiences.
- Experienced in launching new products and growing brand presence in competitive markets.
Key Attributes:
- Innovative and customer-focused.
- Organized and detail-oriented with a strategic mindset.
- Comfortable collaborating with technical teams to craft compelling brand narratives.
Ready to Build a Brand That Leads the Industry?
If you’re passionate about making an impact and showcasing cutting-edge engineering, apply today
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