Marketing Specialist
1 week ago
Email Marketing Specialist – 12 Month FTC
At DC Thomson we are a business with a purpose – to make a positive impact on the communities we serve.
We are home to some of the world’s best loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies.
The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People’s Friend, My Weekly, bunkered, Energy Voice, Findmypast and Brightsolid are just some of the brands you might know us for.
Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.
We’re changing the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.
Our HQ is in Dundee and we have bases around the UK employing over 1,200 extraordinarily creative colleagues working in a mix of office/home/hybrid. They’re passionate about being part of the story of so many well-loved brands and they’re crucial to our ambitions for the company.
The focus of the position is building effective email campaigns, designing customer journeys and managing customer data.
The Subscriptions Studio drives all subscriptions activity for DC Thomson and is responsible for the growth of revenue and profit from print and digital subscriptions. Within the Subscriptions Studio this role sits in the CRM function of the Growth Marketing Team, reporting to the CRM Marketing Manager.
Using your experience of CRM tools you will deliver impactful email marketing campaigns geared towards engaging, retaining and converting subscribers. Your knowledge of email marketing best practice and grasp of the technical skills needed to build email templates will ensure an CRM marketing programme of the highest quality.
You’ll be hands-on, strategic and collaborative – putting together one-off email campaigns and automated workflows in our email marketing tool for a range of brands, planning for the future and improving processes and customer experience at every stage.
The Email Marketing Specialist supports the Growth Marketing Team to build audiences for email marketing campaigns, and you’ll take ownership of the touchpoints along the customer journey to inspire and delight customers at every stage of their lifecycle. You’ll be using analytical tools to identify opportunities for improvement and growth.
Equally comfortable handling the analysis of data as you are writing impeccable copy and developing digital assets, you’ll be able to work independently and as part of a team.
Using and getting the best from CRM tools / ESPs and related technologies.
Developing or editing communications and content using HTML.
Managing customer data to the highest standard.
Confidently and accurately using Excel and similar tools to process data.
Using Creative Cloud (Photoshop) to edit and develop image assets.
Planning and managing priorities and competing deadlines.
Experience with HubSpot as a marketing tool; creating email templates and detailed workflows, setting up and monitoring reports, and creating forms and landing pages.
Be data and insight driven – injecting deeper audiencedata and insights into subscription management.
To apply for this role, please follow our online application process and submit a CV and cover letter.
This is a full-time position – 12 Month Fixed Term Contract, working 35 hours per week. The role presents the opportunity for hybrid working with regular team days at either our Dundee or London office. Remote working within the UK will be considered on a case-by-case basis. We offer a generous package including 34 days holiday, Health Cash Plan, Onsite Staff Gym, excellent Pension, a competitive salary, and many more staff discounts and benefits.
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.
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