CRM Marketing Specialist
4 weeks ago
DC Thomson
Closing Date: 13/05/2024
- Dundee/London/Hyrbid
- DC Thomson
At DC Thomson we are a business with a purpose - to make a positive impact on the communities we serve.
We are home to some of the world’s best loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies.
The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People’s Friend, My Weekly, bunkered, Energy Voice, Findmypast and Brightsolid are just some of the brands you might know us for.
Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.
We’re changing the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.
Our HQ is in Dundee and we have bases around the UK employing over 1,200 extraordinarily creative colleagues working in a mix of office/home/hybrid. They’re passionate about being part of the story of so many well-loved brands and they’re crucial to our ambitions for the company.
**About the Subscriptions Studio**
The Subscriptions Studio drives all subscriptions activity for DC Thomson and is responsible for the growth of revenue and profit from print and digital subscriptions. Within the Subscriptions Studio this role sits in the CRM function of the Growth Marketing Team, reporting to the CRM Marketing Manager.
**What to expect**
**Knowledge, skills and attributes**
The post holder should be able to demonstrate competence and previous experience in the following areas:
- Using and getting the best from CRM tools / ESPs and related technologies.
- Developing or editing communications and content using HTML.
- Managing customer data to the highest standard.
- Using Google Analytics and similar tools at an advanced level.
- Confidently and accurately using Excel and similar tools to process data.
- Briefing designers efficiently and effectively.
- Using Creative Cloud (Photoshop) to edit and develop image assets.
- Demonstrating excellent copywriting skills and attention to detail.
- Planning and managing priorities and competing deadlines.
- Working autonomously and collaborating effectively.
**Desirable skills**
- Experience with, or working knowledge of, Google Analytics 4.
**Shared responsibilities**
Across the Subscriptions Studio colleagues have a shared responsibility to:
- Be data and insight driven - injecting deeper audience data and insights into subscription management.
- Be customer journey focused - understanding the customer journey ‘funnels’, focusing marketing efforts for maximum growth impact.
- Understand our profit and loss - focus on margin growth in the same way as revenue growth.
- Encourage collaboration - work closely with the subscription team and the wider business to maximise audience opportunities and subscription revenue growth across our portfolio.
- This is a full-time position - 12 Month Fixed Term Contract, working 35 hours per week. _The role presents the opportunity for hybrid working that must include regular office attendance at either our Dundee or London office. We offer a generous package including 34 days holiday, Health Cash Plan, Onsite Staff Gym, excellent Pension, a competitive salary, and many more staff discounts and benefits._
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