Growth Manager

Fan Growth & Experience Director – Chelsea FC Women Location: Cobham Training Ground / Stamford Bridge (Hybrid)
Department: Chelsea FC Women
Contract Type: Full-Time, Permanent

Closing date: 5th January
We encourage you to apply as soon as possible. About Chelsea FC Women
At Chelsea FC Women (CFCW), we are more than a football club; A movement that champions excellence, equality, and empowerment through the beautiful game. As one of the most successful women’s teams in Europe, we are committed to setting new standards on and off the pitch. As Fan Growth & Experience Director, you will spearhead all marketing activities to grow our fanbase (both match-going and broader) – combining industry-leading experience and best practices with the creativity and urgency to maximise our support. You will also own all areas of the CFCW fan journey (across discovery, engagement, transacting and matchday experience) – including the digital platforms / products central to CFCW fan experience. You will oversee teamlets of dedicated CFCW personnel while collaborating with the wider Club marketing function in a matrixed environment – and you will work hand-in-hand with our Commercial Director on the design and rollout of any new fan-facing products and initiatives.


Strategic Planning & Execution
Driving industry-leading improvements to all of our fan journeys on digital platforms (i.e. web, app, ticketing platforms, social media pages and channels etc.)
Comms Planning: Instagram, TikTok, Facebook, X and YouTube
Creative Production: Orchestrating CFCW’s content strategy across owned and 3rd party production

Act as the key liaison between CFCW and the broader Club’s marketing departments (growth marketing, digital, entertainment, brand and creative), ensuring strong ways of working across the Club and alignment amongst Executive Level stakeholders to support the CFCW ambition.
Define KPIs to track fan growth / marketing and journey performance, embedding clear processes to report these metrics regularly and efficiently to drive optimal decision making and course correction

Foster a high-performance, inclusive, and values-driven culture that reflects the unique identity of Chelsea FC Women.
Support leadership development, team wellbeing, and staff engagement initiatives.

Be a visible ambassador for women’s football within the club and externally.
Champion equity, visibility, and innovation in how women’s football is represented, marketed, and experienced.


Proven track record of building international audiences & fanbases, and delivering campaigns that resonate across multiple audiences to deliver exceptional fanbase growth (or customer growth, in the case of experience outside of sports)
Experience in managing end-to-end customer / fan journeys, including digital platform / product oversight (i.e. web, app)

Strategic thinker with strong creative skills in designing and building large-scale fan acquisition and engagement campaigns
Adept at stakeholder management and navigating complex organisational structures, with the ability to manage CFCW fan growth objectives with a commercial, financial and club-wide lens
Deep expertise with digital and social platforms, audience acquisition insights and fan engagement campaigns / trends
Exceptional organisational and communication skills, including project managing large-scale campaigns with direct reports / broader stakeholders and upward management to achieve results effectively and efficiently
Proficiency in AI-enabled and AI-native marketing & digital product tools to drive industry-leading innovation to the fan journey, with bonus points for an AI superuser who can champion AI adoption more broadly within CFCW

Deep commitment to equity, inclusion, and the holistic development of athletes and staff.
Vision for Women’s Football
Passionate advocate for the growth and visibility of the women’s game.
Understands the unique challenges and opportunities in women’s sport.
At Chelsea FC Women, you’ll be part of a club that’s rewriting the rules not just of football, but of what’s possible. You’ll work with world-class talent, in a culture that values courage, creativity, and community. And you’ll help shape the future of the game


Our commitment to Equality, Diversity and Inclusion:
At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.