Communications Manager

2 weeks ago


Leeds, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time €50,000

Paid Media Manager (PPC focus)
~ Ecommerce retail (luxury fashion)
~ Hybrid 3 days in 2 WFH/ remote
~ Flexible working hours
~£50,000+ Plus package Our client has long been established as a market leading retail group with an increasing portfolio of product categories, and a very ambitious international growth strategy. They pride themselves on delivering the best product and service to stay ahead within their sector. They are looking for an experienced Paid Media/ PPC person to join an existing and strong digital marketing team. This role will suit any Paid Media/ PPC person with consumer experience client side, or agency as long as you have been hands on in the management of this paid channel. Offering an opportunity to take a step up in their career, the role offers full autonomy to manage and shape the Paid Media strategy, including budgets and decisions. Manage and deliver the Paid Search strategy, including the review and daily performance over accounts.
~ Manage the PPC automation and devise and deliver key automation initiatives.
~ Implement innovative strategies to achieve business targets and growth across our paid media accounts.
~ Hands on bid management and daily account optimization.
~ Work with the analytical team to create bespoke paid search performance reports.
~ Conduct keyword research, market research, audience segmentation and competitor analysis.
~ Confident in providing accurate monthly forecasts with the support of the head of digital
Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making
You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results
Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.



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