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Campaign Executive

1 month ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A B2B financial services provider is seeking a Campaign Executive to execute on and offline acquisition & retention campaigns for a key B2B business unit.

Responsibilities:

  • Work in partnership with your stakeholders to understand their requirements and challenges, and devise comprehensive marketing strategies for both brands to help drive their organic growth
  • Develop integrated marketing campaigns for each, utilising a variety of channels, with the key objective of lead generation
  • Manage a number of ongoing association, introducer and influencer partnerships, and seek out further suitable partnership opportunities
  • Work closely with external digital agency to monitor and manage PPC campaigns
  • Work closely with external SEO consultancy and internal Web Marketing team to continuously develop SEO strategy
  • With an analytical mindset, gather data insights and report them to the management team on a regular basis in a clear, concise and consistent way
  • Manage brands’ marketing budgets and demonstrate clear ROI against activity
  • Identify and implement new marketing trends, techniques and opportunities

Requirements:

  • B2B Marketing experience within the insurance sector is essential
  • Experience implementing and managing B2B marketing strategies and campaigns
  • Strong digital marketing capability, including paid social & display as well as SEO and PPC
  • Experience in building and managing multi-channel marketing campaigns including, but not limited to, content creation, email marketing, print and digital advertising, social media, influencer/introducer partnerships, and events
  • Proficient with analytical tools and measurement of ROI
  • Experience of owning and leading marketing projects from scratch
  • UK experience is essential.

£35-40,000 Basic Salary - Dependant on Experience

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