SVP, Marketing

4 weeks ago

London, United Kingdom Zebedee Full time

SVP, Marketing

Department: Marketing

Employment Type: Full Time

Location: Remote

Description

The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBD’s unique proposition enables these partner developers to better monetise their games and apps by allowing users to receive micro-rewards for actions taken in the game or app. ZBD provides this functionality by leveraging the Bitcoin blockchain and Lightning Network protocol.

The business comprises almost 70 employees - across business development, marketing, compliance, operations, technology, customer success and customer support - from Los Angeles to New York, London, Amsterdam and the Philippines.

ZBD is a fully remote company. We hire, retain and develop the best talent from around the world, wherever s/he/they may choose to live. As a result, every member of the ZBD team must demonstrate an ability to work independently and thrive in a remote environment.

Come join us

Key Responsibilities
  • Lead, manage and coach the marketing team leads (Content, Social/Community, Product and PBM) to ensure coordinated and high-impact output.
  • Drive clearly differentiated and consistent articulation of ZBD’s positioning, brand and tone of voice for users and game developers
  • Define, own and implement the ZBD marketing plan to drive key metrics - incl revenue, new customers, ROMI and brand awareness - ensuring buy-in from key stakeholders as well as coordination within and across teams and suppliers.
  • Work closely with Product to ensure ZEBEDEE defines and implements GTM plans that clearly identify the target market, define messaging and channels and maximise revenue from new products and features.
  • Drive more new game developer acquisition by working closely with business development to (i) identify, own and implement campaigns and initiatives; (ii) develop, maintain and adapt sales collateral for each stage of the sales process to drive conversion improvements.
  • Support improvements in key user metrics including CAC, CLTV and ROAS working with teammates - including in Product and Business Intelligence.
  • Build strong and effective relationships with key stakeholders - including sales, product, compliance, legal and external agencies.
Skills, Knowledge and Expertise
  • More than ten years of experience in the marketing function - including demonstrable experience of high-impact output - e.g. on conversion, SEO, CAC, ROMI, ROAS, etc. and at least 8 years of management experience.
  • Evidence of success in marketing a B2B2C business.
  • A background in marketing within the video games sector, or, at a minimum, a strong understanding of the video games business (dynamics, key players and industry challenges) through work in adjacent markets (such as game analytics software or other developer-centric video game tools)
  • A strong understanding of rewarded environments and adtech.
  • A proven ability to collaborate, lead and get the best out of people.
  • Experience leveraging tools such as Mixpanel and Hubspot.
  • Ability to adapt to and lead through fast-paced, high-growth environments.
  • Excellent verbal and written communication skills.
  • Languages: English – essential; Portuguese and Spanish desired.
  • An interest in BTC and Lightning Network is helpful but not essential.
  • You are excited about the prospect of taking ownership of marketing at ZBD and defining (and implementing) a cost-effective plan to drive revenue and improve key metrics - incl conversion, ROAS and ROMI.
  • You’re a clear communicator - in writing and in speaking.
  • You’re passionate about measuring and tracking metrics and driving improvements.
  • You love collaborating with your team, colleagues and external agencies to get the best outcome for the business.
  • You love rolling up your sleeves and doing whatever is needed to achieve the goals - whether that is defining a campaign, drafting a brief, coordinating teams, coaching your team or working with an agency to get the best out of them.
  • You are structured and organised, able to handle the competing pressures of immediate tasks such as incoming media opportunities alongside longer term projects and campaigns. Importantly, you’re able to also enable your team to focus and prioritize the most high-impact initiatives.
  • You have a bias toward action and pace.
  • You are comfortable working in an early stage of a business, where time is critical, and things can frequently change.
  • You are interested in Bitcoin and/or the Lightning Network.
#J-18808-Ljbffr

  • Svp

    3 weeks ago

    London, United Kingdom Adform Full time

    **Location** London **Secondary Location** **About the role and team** As SVP Commercial Excellence, you will lead the optimization of Adform’s customer facing organization globally. Acting as right hand to the COO, you will be responsible for ensuring the high productivity and performance of the company’s Sales, Account Management & Customer Success...

  • SVP, Marketing

    4 weeks ago

    London, United Kingdom Zebedee Full time

    SVP, MarketingDepartment: MarketingEmployment Type: Full TimeLocation: RemoteDescriptionThe ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBD’s unique...

  • SVP, Marketing

    4 weeks ago

    London, United Kingdom Zebedee Full time

    SVP, Marketing Department: Marketing Employment Type: Full Time Location: Remote Description The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBD’s...

  • SVP, Marketing

    3 weeks ago

    London, United Kingdom Zebedee Full time

    SVP, Marketing Department: Marketing Employment Type: Full Time Location: Remote Description The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming....

  • SVP, Marketing

    2 weeks ago

    London, United Kingdom Zebedee Full time

    SVP, Marketing Department: Marketing Employment Type: Full Time Location: Remote Description The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBD’s...

  • SVP, Marketing

    2 weeks ago

    London, United Kingdom Zebedee Full time

    SVP, Marketing Department: Marketing Employment Type: Full Time Location: Remote Description The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBD’s...

  • SVP, Marketing

    1 week ago

    London, United Kingdom Zebedee Full time

    SVP, Marketing Department: Marketing Employment Type: Full Time Location: Remote Description The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming....

  • Svp - Personal Assistant (Li)

    2 days ago

    London, United Kingdom bp Full time

    **Job Profile Summary** **Job Advert** - Do you want to be part of a global network reimagining energy for people and our planet? At bp, we have an opportunity for a Personal Assistant to join in our ambitions to net zero and improving people’s lives! - The PA is expected to handle administrative responsibilities in a fast-paced, hybrid working...

  • Svp Sales

    2 months ago

    London, United Kingdom Mackenzie Stuart Full time

    **SVP Sales - Artificial Intelligence, Life Sciences** Mackenzie Stuart is working in close partnership with an international AI Biotech. We are currently recruiting for an SVP Sales. This role is hybrid; London. **Responsibilities of the role include, but are not limited to**: - Develop annual sales plans, developing a global commercial team from the...

  • Corporate Treasury

    3 weeks ago

    London, United Kingdom Citigroup, Inc. Full time

    Corporate Treasury - Liquidity Management (SVP) Corporate Treasury - Liquidity Management (SVP) role is for a strategic professional who has experience of working in a Treasury function at a major bank and is keen to learn more about how a Broker-Dealer liquidity is managed. This is a senior role which will own responsibility for driving liquidity and...

  • Corporate Treasury

    2 weeks ago

    London, United Kingdom Citigroup, Inc. Full time

    Corporate Treasury - Liquidity Management (SVP) Corporate Treasury - Liquidity Management (SVP) role is for a strategic professional who has experience of working in a Treasury function at a major bank and is keen to learn more about how a Broker-Dealer liquidity is managed. This is a senior role which will own responsibility for driving liquidity and...

  • Corporate Treasury

    3 weeks ago

    London, United Kingdom Citigroup, Inc. Full time

    Corporate Treasury - Liquidity Management (SVP) Corporate Treasury - Liquidity Management (SVP) role is for a strategic professional who has experience of working in a Treasury function at a major bank and is keen to learn more about how a Broker-Dealer liquidity is managed. This is a senior role which will own responsibility for driving liquidity and...

  • Corporate Treasury

    2 weeks ago

    London, United Kingdom Citigroup, Inc. Full time

    Corporate Treasury - Liquidity Management (SVP) Corporate Treasury - Liquidity Management (SVP) role is for a strategic professional who has experience of working in a Treasury function at a major bank and is keen to learn more about how a Broker-Dealer liquidity is managed. This is a senior role which will own responsibility for driving liquidity and...

  • Corporate Treasury

    3 weeks ago

    London, United Kingdom Citigroup, Inc. Full time

    Corporate Treasury - Liquidity Management (SVP) Corporate Treasury - Liquidity Management (SVP) role is for a strategic professional who has experience of working in a Treasury function at a major bank and is keen to learn more about how a Broker-Dealer liquidity is managed. This is a senior role which will own responsibility for driving liquidity and...

  • Svp, Global Strategy Lead

    1 week ago

    London, United Kingdom Klick Health Full time

    For the past 25 years Klick Health has helped life science clients bring their groundbreaking ideas to market. We’ve also spent that time creating an ecosystem for talented and empathetic individuals to chase their passions while creating long-lasting friendships in the process. What does that mean for you? Well, we grow a lot—like every year for 25...

  • SVP, Principal Consultant

    3 days ago

    London, United Kingdom Jupiter Capital Management LLC Full time €300,000

    SVP, Principal Consultant - Head of London Practice The Firm: Jupiter Capital Management LLC is a boutique consultancy & advisory firm with nearly 40 senior-level subject matter expertise consultants and private capital markets professionals. Our consultants are highly skilled in their disciplines and have extensive track records as senior leaders in...

  • SVP, Principal Consultant

    2 days ago

    London, United Kingdom Jupiter Capital Management LLC Full time €300,000

    SVP, Principal Consultant - Head of London Practice The Firm: Jupiter Capital Management LLC is a boutique consultancy & advisory firm with nearly 40 senior-level subject matter expertise consultants and private capital markets professionals. Our consultants are highly skilled in their disciplines and have extensive track records as senior leaders in...

  • Svp Data

    4 days ago

    London, United Kingdom REWARD Full time

    The SVP Data & Insights is responsible for the development and execution of a group-wide data strategy in collaboration with key stakeholders across our banking, retail, and data monetization business units. This executive-level position will report directly to the COO and will play a critical role in shaping the company's strategic vision, leveraging data...

  • Svp Data

    4 days ago

    London, United Kingdom REWARD Full time

    The SVP Data & Insights is responsible for the development and execution of a group-wide data strategy in collaboration with key stakeholders across our banking, retail, and data monetization business units.- This executive-level position will report directly to the COO and will play a critical role in shaping the company's strategic vision, leveraging data...

  • Svp Digital Platforms and Technology

    4 weeks ago

    London, United Kingdom Collinson Full time

    **Permanent** **London / USA / Singapore** Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide...