Culture Marketing Lead

2 weeks ago


London, United Kingdom Nothing Full time

Responsibilities

  • Influencer Marketing Strategy: Develop and execute influencer marketing strategies that align with Nothing Technology's brand and product goals. Identify and onboard influential individuals and organisations who can authentically represent our brand.
  • Culture Marketing: Stay up-to-date with current cultural trends, events, and movements that can be leveraged to promote our products. Develop brand marketing campaigns that tap into relevant cultural moments.
  • Content Collaboration: Collaborate with influencers, creators, and cultural partners to produce engaging and authentic content that resonates with our target audience.
  • Partnership activations: Collaborate with like minded brands to produce engaging and authentic projects that resonate with our target audience.
  • Relationship Management: Manage relationships with influencers and cultural partners, ensuring a positive and productive collaboration. Negotiate contracts and compensation when necessary.
  • Campaign Analysis: Continuously analyse the performance of influencer and culture marketing campaigns, using data and metrics to assess the effectiveness of each initiative. Adapt strategies based on insights.
  • Budget Management: Develop and manage the budget for influencer and culture marketing activities, ensuring cost-effectiveness and ROI.
  • Cross-functional Collaboration: Work closely with the brand, creative, product, content, and social media teams to ensure alignment and integration of influencer and culture marketing into broader marketing strategies.
  • Compliance and Legal: Ensure all influencer marketing activities comply with relevant regulations and guidelines. Draft and review contracts to protect the company's interests.

Requirements

  • Proven experience in influencer marketing and culture marketing, ideally within the tech or consumer electronics industry
  • Strong knowledge of pop culture, internet culture, and social media trends
  • Exceptional communication and negotiation skills
  • Proficiency in data analysis and marketing analytics tools
  • Creative thinking and a keen eye for emerging trends
  • Strong project management skills
  • Results-driven with a focus on achieving measurable outcomes
  • A passion for technology and a deep understanding of Nothing Technology's brand
  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus
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