Head of Commercial

2 weeks ago

Leeds, United Kingdom Leeds United Football Club Full time

Leeds United Football Clubis an English professionalfootballclub based in the city ofLeeds,West Yorkshire and play at our fabulous stadium based on Elland Road, which has been the home of Leeds United since 1919 and remains one of English football's great theatres and is 'the only place for us' ever since.
As the Head of Partnerships Activation and Operations at Leeds United Football Club, you will play a crucial role in managing and maximizing the value of the club's corporate partnerships. This position requires a strategic thinker with a strong understanding of the sports industry, excellent communication skills, and a proven track record of leading successful partnership activation and day to day operations. In this role, you will be responsible for creating and executing high-performance activation strategies as well as leading a high-performing, cross-functional delivery team to exceed our Partner’s expectations on a regular basis.
Develop and implement comprehensive activation plans for each corporate partner, aligning with their business objectives and the club's brand values.
Identify and leverage key assets, such as matchday exposure, digital platforms, and events, to create engaging and effective activation campaigns.
Collaborate with the partnership sales team to ensure seamless transition from contract signing to activation execution.
Conduct regular partner and key stakeholder meetings to assess performance, gather feedback, and identify opportunities for improvement.
Conceptualize and execute innovative marketing campaigns and promotions that showcase the uniqueness of each partnership.
Collaborate with internal creative and content teams to produce high-quality and impactful materials for partner activation.
Data Analysis and Reporting:
Utilize data-driven insights to optimize activation strategies and maximize the return on investment for both the club and its partners.
Work closely with various departments, including marketing, communications, and digital, to integrate partnership activations seamlessly into broader club initiatives.
Collaborate with legal and finance teams to ensure compliance with contractual obligations and financial arrangements.
Help deliver agreed individual targets against commercial business development plan.
Support conducting research focusing on different industry sectors for potential target brands.
Create bespoke and flexible partnership presentations in keeping with the specific brief from individual companies.
Contribute to the development of the partner strategy and process to deliver results in accordance with the Commercial Team’s budgets and targets
To ensure compliance with all relevant legal, regulatory, ethical and social requirement
To build and maintain good working relationships both internally and externally where appropriate, always maintaining a professional image while representing Leeds United Football Club
Bachelor's degree in marketing, sports management, or a related field.
Strong understanding of the European football landscape and its commercial dynamics.
Excellent project management and organizational skills.
Well versed in data analysis tools and reporting.
Experience of working with legal teams in compiling contracts and negotiating terms with legal support
Understanding of brand dynamics and market trends
Sales and delivery focused – but not at the expense of brand integrity or company values
Equality & Diversity
As we are a diverse organisation that respects differences in race, ethnicity, religion or belief(s), gender, gender identity or expression, sexual orientation, marital status, disability, age or with regards to pregnancy or maternity, we welcome all applications. We want everyone to feel valued and included in the football community and to achieve their full potential. Safeguarding & Recruitment
Leeds United FC are committed to safeguarding and promoting the welfare of children, young people and adults at risk, and expect all staff to share this commitment. All staff, whatever their role will receive safeguarding training and will be expected to champion the culture of 'safeguarding is everybody's responsibility'.
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