CRM Manager

2 weeks ago

Cheadle Staffordshire, United Kingdom Together Full time

CRM Manager, you will be responsible for developing CRM campaigns from ideation to execution and evaluation for both B2B and B2C communications across all audiences. They'll create and own the CRM plan and they'll build campaigns based on insights and data, whilst using the evaluation of campaigns to inform new activity.

As a CRM Manager , we are looking for someone to:

  • Create and own the CRM plans across all audiences at Together
  • Create a variety of email communications for all audiences that Together works with - B2B and B2C
  • Manage the CRM database and build campaigns based on insights and ensure CRM contributes to business objectives
  • Write, build and execute CRM campaigns using Click Dimensions
  • Extract and export CRM data from Microsoft Dynamics which will be used to drive marketing communications
  • Report on the effectiveness and key learnings of CRM campaigns to take forward and improve the CRM programme
  • Deliver marketing automation processes that improve customer contact strategies, growing the lifetime value of customers, through targeted activity; acquiring prospects (lead nurturing), on boarding, lifecycle management, retention and reactivation
  • Develop an ongoing test & learn capability to drive continuous improvement
  • Ensure adherence to the relevant compliance and sign off process
  • Manage budgets as required
  • Support the Campaign Lead on other projects as required

Qualifications

Essential

  • Experience in a similar role; creating and delivering CRM and email marketing campaigns based on a variety of audience needs across B2B and B2C markets
  • Experience in evaluating the value and ROI of CRM campaigns
  • Experience of using data to identify opportunities and drive activity through CRM
  • Experience of understanding and communicating through the customer journey from prospecting to exit/win back - and everything in between
  • Thrives on a fast-paced environment, demonstrates critical thinking and delivers to tight deadlines
  • Creative thinker, put the audience need first, has strong attention to detail
  • Works cohesively, collaboratively and as one team
  • Has excellent communication skills with a positive attitude and can-do approach

Desirable

  • Experience within financial services or regulated environment
  • HTML build
  • A strong understanding of Microsoft Dynamics 365 and Click Dimensions (or equivalent)

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