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Brand Marketing Content Writer

2 months ago

Darlington County Durham, United Kingdom Intellect Group Full time €32,000

Product and SEO Copywriter (Hybrid - Darlington)
Our client is seeking a skilled Product and SEO Copywriter to join their team, where you will play a key role in driving their digital strategy and enhancing their online presence. In this role, you will create engaging product descriptions and optimise content to increase organic traffic and boost the brand’s visibility. Your strong understanding of SEO, coupled with your passion for storytelling, will be critical in supporting the team’s overall growth objectives.

Content Management: Oversee the copy and content workflow across various departments and channels, ensuring all content is accurate, clear, and consistent.
Utilise your copywriting expertise in product naming, messaging strategies, campaign content, web copy, email campaigns, and more.
Partner with product, trade, merchandising, and marketing teams to craft compelling and informative product descriptions that resonate with the target audience.
SEO-Optimized Content Creation: Develop high-quality, SEO-friendly content for blog posts, landing pages, and other marketing materials.
Content Strategy: Work with the marketing team to brainstorm, develop, and implement content strategies, ensuring all copy aligns with the brand voice and messaging guidelines.

Proven experience as a copywriter, with a focus on product and SEO content.
Strong understanding of SEO principles and best practices.
Proficiency with SEO tools (e.g., Familiarity with e-commerce platforms and content management systems (CMS).
If you are a creative, detail-oriented copywriter with a strong SEO background and a passion for digital marketing, our client would love to hear from you