Content Writer

**Job Title: Content Writer**
**Department: Marketing**
**Location: Morton Park, Darlington**
**DBS Check Required: Yes**
**Salary: Up to £25,000 (depending on experience)**

**Who we are**

Baltic are a national apprenticeship training provider focused solely on tech and digital skills. We exist to address emerging digital skills needs and launch long term careers through high quality apprenticeship training. We’re looking for a Content Marketing Executive to deliver quality written content that appeals to multiple audiences, acquires new customers and boosts brand awareness.

**What’s the Job?**

As we continue our ambitious growth plans, we need someone to communicate our brand, mission and values through innovative content. In this role, you’ll work with our Content Marketing Executive to implement our content strategy, creating high-quality, sales-focused content that drives website traffic, generates customer leads and increases our overall market share.

**Role Responsibilities (include but not limited to)**:

- Planning, developing and implementing our content strategy
- Identify customers’ needs and gaps in our content based on our ideal buyer personas
- Utilise keyword research tools to create optimised content, following SEO best practices
- Track and monitor online performance and conduct monthly analytics reports using programs such as Google Analytics
- Work with our Business Insights Manager to identify opportunities to increase our market share
- Evaluate website and blog performance, recommending changes to improve user experience and engagement
- Collaborate with a range of internal teams to plan and implement marketing campaigns
- General marketing support

**Essential Skills & Experience**:

- Hold a relevant marketing or English qualification (Degree or equivalent)
- Exceptional writing skills
- Previous experience in a Marketing role (2 years)
- Experience using keyword research tools
- Excellent organisational skills
- Ability to meet deadlines and manage workload efficiently

**Desirable Skills & Experience**:

- Knowledge of IT & Digital apprenticeships
- Experience using Content Management Systems such as WordPress

**Our Benefits**

We’re passionate about you, your well-being, your performance, your development, and your overall experience at Baltic. Here are some Baltic benefits that you can look forward to:

- Fantastic progression opportunities - we look to reward internal success
- Fun environment with exciting social events
- Early finish every Friday
- 25+ days annual leave
- Never work weekends or Bank Holidays
- Full office shutdown between Christmas and New Year’s Day
- Additional Life Event holiday every year
- 2 Additional Well-Being Days off every year
- Discounted gym membership
- Free access to Mental Health support through SPILL

**Salary**: Up to £25,000.00 per year

**Benefits**:

- Employee discount

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- No weekends

Work Location: In person