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Performance Marketing Lead

2 months ago

Romsey Hampshire, United Kingdom LeMieux Full time

Performance Marketing Lead

LeMieux has an exciting opportunity for a Performance Marketing Lead looking for a new challenge in a fast-growing global equestrian company.

We have an ambitious vision and are looking to add to our 170-strong HQ team to achieve it. You’ll be working alongside our Ecommerce and Marketing teams to achieve excellence in Performance Marketing and ultimately, help make LeMieux the most exciting equestrian brand on the planet.

About the role:

This is a superb opportunity for a skilled, experienced digital marketing professional looking to own their channels and be part of one of the fastest growing brands in the country. Reporting to the Head of Ecommerce, you will have a significant impact on our continued rapid growth. Working closely with the Marketing department, you will deliver high performing and inspiring digital marketing campaigns via paid media.

As the Performance Marketing Lead, you will be responsible for our performance driven digital marketing activities, taking ownership of building and delivering a predictable and scalable customer acquisition strategy. You will drive revenue growth at an optimal return on investment, while understanding and respecting the long-term health of the brand. A keen eye for detail, an entrepreneurial mindset, a good understanding of great ad creative and the ability to carry out data analysis would be a winning combination of skills for this role.

If you are looking to join an exciting, rapidly growing business and work in an award-winning team of experienced digital experts, this career defining opportunity will enable you to do so. We offer extensive training and career progression opportunities.

Key Responsibilities

  • Strategy: overall responsibility for building and delivering a predictable and scalable customer acquisition strategy via comprehensive multi-channel paid media plan.
  • Budget Management: advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.
  • Agencies: Responsibility for managing the performance of multiple external agency partners.
  • Coordination: across teams, departments and multiple external agencies to help plan and develop the creative assets required to support campaigns.
  • Data Analysis: drive optimisation through the analysis of large data sets, defining key performance indicators, setting measurable objectives and building plans to deliver them.
  • Reporting: responsibility for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.

Requirements

  • The ideal candidate will be passionate about performance marketing and data, while understanding & respecting the critical role creative and brand marketing plays in our mix.
  • You will possess a strong working knowledge of our major channels and platforms including Search, Programmatic and Paid Social across Meta, YouTube and TikTok among others.
  • Candidates who can quickly understand, analyse, and act on data will thrive in this role.
  • This job requires a mix of strategic thinking, creativity, organisation and analytical skill.
  • Significant proven experience in paid digital media managing a large budget is essential
  • An ambitious, growth focussed mindset - this is a rapidly growing business, and we want staff that can grow with us.

Please note this position is based full-time, Monday to Friday, from our East Wellow office near Romsey. We passionately believe in building strong team bonds and really value the effective collaboration that working together in person brings.

About us

LeMieux’s committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We’re strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest.

Life at LeMieux

Overview

At LeMieux, we’re all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you’ll fit right in.

We’re growing fast. Are you motivated by new experiences, ready to try new things and excited by change?

We’re looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You’ll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.

Does this sound like you?

Benefits

From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect:

  • Company pension
  • Free on-site parking
  • Casual attire
  • Generous holiday allowance
  • Employee discount
  • Company events
  • Health & Wellbeing programme
  • Flexible working hours