Head of Marketing and Communications

4 weeks ago

Romsey, Hampshire, United Kingdom Personal Best Education Full time
About the Role

We are seeking a highly skilled and experienced Head of Marketing to join our team at Personal Best Education. As a key member of our leadership team, you will be responsible for shaping and leading our marketing, brand, and communications across leisure, education, and estates services.

Key Responsibilities
  • Develop and implement effective marketing strategies to achieve Personal Best's strategic goals.
  • Analyse data and market trends to inform and refine marketing strategies.
  • Use creativity, innovation, and insight to develop compelling, multi-channel campaigns.
  • Establish key performance indicators (KPIs) for marketing success and report regularly on effectiveness.
  • Lead the production of all marketing materials, such as brochures, flyers, and advertising assets.
  • Manage all digital channels, including owned websites, listing sites, and social media, ensuring content aligns with strategic objectives.
  • Create and oversee content for websites, brochures, advertising campaigns, and scripts for video and events.
  • Collaborate with colleagues to maximise the commercial potential and PR impact of each business area.
  • Conduct and report on regular competitor/market research to support strategic decision-making.
  • Line manage and mentor the content creator, overseeing their career development, appraisals, and performance reviews.
  • Establish and maintain a network of freelance partners, such as designers, videographers, and digital marketing experts, to support the execution of campaigns.
  • Compile, monitor, and report on the annual marketing budget, ensuring compliance with Personal Best's purchasing policies.
  • Safeguard Personal Best's reputation by maintaining excellent relationships with customers and ensuring consistent brand messaging.
  • Contribute as a key member of the leadership team, supporting other business areas as needed, in alignment with core responsibilities.
Requirements
  • You possess a marketing qualification, along with significant marketing experience in a commercial environment.
  • You have a proven track record of designing and delivering successful on and offline marketing campaigns in a B2C or B2B environment.
  • You're both a strategic thinker and an executor, delivering results.
  • You bring fresh, innovative ideas and can communicate them effectively as part of a leadership team.
  • You have experience managing and scaling marketing teams, offering strong leadership and oversight.
  • You're motivated by the fast pace and demands of a small business and you are passionate about Personal Best's mission.
  • You are a hands-on, collaborative team player who is committed, creative, and eager to take ownership of Personal Best's marketing journey.

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