Head of Marketing

2 months ago

Romsey, United Kingdom Personal Best Education Full time

Head of Marketing

Overview, Job Description & Person Specification

Position:Head of Marketing

Contract:Part-time or full-time applications considered

Location: Personal Best HQ, Romsey - on-site (hybrid possible after 6 months)

Salary Band:Pro-rata salary range from £45,000 to £49,500

Staff Benefits:25 days’ annual leave plus UK public holidays, company pension (5% employer contribution), Free Fitness Suite access, Staff Discounts on lettings & classes, free parking, Cycle2Work scheme, Employee Assistance Programme, Professional Training Opportunities, Free Holiday Activity Camps for staff children aged 6-11 years

The Company

Personal Best Education has been providing expert educational, sports and activities services since 2012. Our aim is to give individuals of all age-groups and backgrounds the opportunity to achieve the best they can and make a positive impact on themselves, their community, their organisations and the wider world.

Our educational services are aimed at equipping young people with the right tools for the future, as well as broaden their horizons, enabling them to be successful global citizens and make a positive contribution to society. In addition, our sports and activities provision offer people the opportunity to engage in fun and positive activities to benefit both their mental and physical well-being.

The Position

Personal Best is embarking on the next phase of its ambitious growth strategy aimed at expanding its reach and broadening its provision to ensure the long-term success and sustainability of the business.

The Head of Marketing will shape and lead our marketing, brand, and communications across leisure, education, and estates services, helping to take us to the next stage of growth.

You will define and communicate the vision for the marketing function and collaborate closely with various stakeholders to deliver the strategic plan. You will build a small team, comprising an in-house content creator and a network of freelance partners to develop and execute impactful, multi-channel campaigns.

You will bring a strategic mindset and strong project management skills to the delivery of engaging campaigns, measuring and reporting on their success. Proficiency in Microsoft Office, combined with excellent interpersonal, communication, and presentation skills, will be essential for success in this role.

Main Responsibilities

  • Define, create, and implement effective marketing strategies to achieve Personal Best’s strategic goals.

  • Analyse data and market trends to inform and refine marketing strategies.

  • Use creativity, innovation, and insight to develop compelling, multi-channel campaigns.

  • Establish key performance indicators (KPIs) for marketing success and report regularly on effectiveness.

  • Lead the production of all marketing materials, such as brochures, flyers, and advertising assets.

  • Manage all digital channels, including owned websites, listing sites, and social media, ensuring content aligns with strategic objectives.

  • Create and oversee content for websites, brochures, advertising campaigns, and scripts for video and events.

  • Collaborate with colleagues to maximise the commercial potential and PR impact of each business area.

  • Conduct and report on regular competitor/market research to support strategic decision-making.

  • Line manage and mentor the content creator (to be hired), overseeing their career development, appraisals, and performance reviews.

  • Establish and maintain a network of freelance partners, such as designers, videographers, and digital marketing experts, to support the execution of campaigns.

  • Compile, monitor, and report on the annual marketing budget, ensuring compliance with Personal Best’s purchasing policies.

  • Safeguard Personal Best’s reputation by maintaining excellent relationships with customers and ensuring consistent brand messaging.

  • Contribute as a key member of the leadership team, supporting other business areas as needed, in alignment with core responsibilities.

This is not a definitive list of tasks for this post and specific responsibilities/deliverables.

Person Specification

The candidate should have the following qualities, skills and attributes. Please provide a covering letter demonstrating how your experiences meet these requirements.

About You

  • You possess a marketing qualification, along with significant marketing experience in a commercial environment.

  • You have a proven track record of designing and delivering successful on and offline marketing campaigns in a B2C or B2B environment.

  • You’re both a strategic thinker and an executor, delivering results.

  • You bring fresh, innovative ideas and can communicate them effectively as part of a leadership team.

  • You have experience managing and scaling marketing teams, offering strong leadership and oversight.

  • You’re motivated by the fast pace and demands of a small business and you are passionate about Personal Best’s mission.

  • You are a hands-on, collaborative team player who is committed, creative, and eager to take ownership of Personal Best’s marketing journey.

Application Process

  • Please send your CV with a cover letter.

  • Deadline for applications: 12.00 Monday 07 October 2024

  • Successful applicants will be notified by 11 October. Unfortunately, if you do not receive a response by this time, you have not been successful.

Please note that we reserve the right to close the vacancy early if we receive applications that meet the criteria, therefore early applications are welcomed and encouraged.

Personal Best Education is committed to safeguarding the welfare of children and young people, and all staff and volunteers are expected to share this commitment. All our recruitment and selection practices reflect this and successful applicants are subject to Disclosure and Barring Checks along with other relevant employment checks.

  • Head of Marketing Director

    3 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    Job Title: Head of MarketingJoin Personal Best Education as we embark on an exciting new chapter in our growth strategy. We are seeking a highly skilled and experienced Head of Marketing to lead our marketing, brand, and communications efforts across leisure, education, and estates services.About the RoleThe Head of Marketing will be responsible for shaping...

  • Head of Marketing Director

    3 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    Job Title: Head of MarketingJoin Personal Best Education as we embark on an exciting new chapter in our growth strategy. We are seeking a highly skilled and experienced Head of Marketing to lead our marketing, brand, and communications efforts across leisure, education, and estates services.About the RoleThe Head of Marketing will be responsible for shaping...

  • Head of Marketing and Communications

    4 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Marketing to join our team at Personal Best Education. As a key member of our leadership team, you will be responsible for shaping and leading our marketing, brand, and communications strategy across our leisure, education, and estates services.Key ResponsibilitiesDevelop and implement...

  • Head of Marketing and Communications

    4 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Marketing to join our team at Personal Best Education. As a key member of our leadership team, you will be responsible for shaping and leading our marketing, brand, and communications strategy across our leisure, education, and estates services.Key ResponsibilitiesDevelop and implement...

  • Head of Marketing and Communications

    4 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Marketing to join our team at Personal Best Education. As a key member of our leadership team, you will be responsible for shaping and leading our marketing, brand, and communications across leisure, education, and estates services.Key ResponsibilitiesDevelop and implement effective...

  • Head of Marketing and Communications

    4 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Marketing to join our team at Personal Best Education. As a key member of our leadership team, you will be responsible for shaping and leading our marketing, brand, and communications across leisure, education, and estates services.Key ResponsibilitiesDevelop and implement effective...

  • Marketing Director

    3 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    Job Title: Head of MarketingPersonal Best Education is seeking a highly skilled and experienced Head of Marketing to join our team. As a key member of our leadership team, you will be responsible for shaping and leading our marketing, brand, and communications across leisure, education, and estates services.The successful candidate will have a proven track...

  • Marketing Director

    3 weeks ago

    Romsey, Hampshire, United Kingdom Personal Best Education Full time

    Job Title: Head of MarketingPersonal Best Education is seeking a highly skilled and experienced Head of Marketing to join our team. As a key member of our leadership team, you will be responsible for shaping and leading our marketing, brand, and communications across leisure, education, and estates services.Main Responsibilities:Develop and implement...

  • Head of Financial Operations

    3 weeks ago

    Romsey, Hampshire, United Kingdom Chilworth Partnership Ltd Full time

    {"title": "Head of Finance", "description": "Join Chilworth Partnership Ltd as a Head of FinanceChilworth Partnership Ltd is seeking a highly skilled and experienced Head of Finance to join their team. As a key member of the leadership team, you will be responsible for developing and implementing the company\u2019s financial strategy, ensuring the accuracy...

  • Head of Financial Operations

    3 weeks ago

    Romsey, Hampshire, United Kingdom Chilworth Partnership Ltd Full time

    {"title": "Head of Finance", "description": "Join Chilworth Partnership Ltd as a Head of FinanceChilworth Partnership Ltd is seeking a highly skilled and experienced Head of Finance to join their team. As a key member of the leadership team, you will be responsible for developing and implementing the company\u2019s financial strategy, ensuring the accuracy...

  • Digital Marketing Leader

    1 month ago

    Romsey, Hampshire, United Kingdom Roke Full time

    About RokeRoke is a leading company on a transformative journey, poised for significant growth and global impact. We've redefined our business, winning significant contracts across Government and Defence, launched innovative products, assembled high-performing teams, and doubled our size. To fuel our acceleration, we're seeking a Digital Marketing Manager...

  • Digital Marketing Leader

    1 month ago

    Romsey, Hampshire, United Kingdom Roke Full time

    About RokeRoke is a leading company on a transformative journey, poised for significant growth and global impact. We've redefined our business, winning significant contracts across Government and Defence, launched innovative products, assembled high-performing teams, and doubled our size. To fuel our acceleration, we're seeking a Digital Marketing Manager...

  • Head of Engineering

    5 months ago

    Romsey, United Kingdom Roke Full time

    At Roke Roke is a world-class engineering and technology company, with a trusted and long-standing record of delivery spanning research & development, products, managed-services and consultancy, serving customers across the globe. The markets Roke operates in are broad but they are frequently cross-cutting at engineering and delivery levels; markets...

  • Head of Profession

    5 months ago

    Romsey, United Kingdom Roke Manor Research Limited Full time

    **Head of Profession - Sensors & Comms Romsey (Hybrid)** As a Head of Profession Sensors & Comms, you thrive on being a dynamic and visionary individual who is looking for their next Senior leadership role. **Making the extraordinary, every day** The Head of Profession for Sensors and Communications at Roke will serve as the foremost authority in this...

  • Head of AI Innovation

    4 weeks ago

    Romsey, Hampshire, United Kingdom Roke Full time

    {"title": "Head of AI Innovation", "description": "Join Roke's AI Leadership TeamRoke is a leading technology and engineering company with a 60-year heritage in sensors, communications, cyber, and AI and ML. We are seeking a world-class AI expert to lead our AI strategy and innovation efforts.The successful candidate will be responsible for defining and...

  • Head of AI Innovation

    4 weeks ago

    Romsey, Hampshire, United Kingdom Roke Full time

    {"title": "Head of AI Innovation", "description": "Join Roke's AI Leadership TeamRoke is a leading technology and engineering company with a 60-year heritage in sensors, communications, cyber, and AI and ML. We are seeking a world-class AI expert to lead our AI strategy and innovation efforts.The successful candidate will be responsible for defining and...

  • Head of Profession – Artificial Intelligence, Machine Learning and Data Science

    1 month ago

    Romsey, United Kingdom CV-Library Full time

    Head of Profession - AI, ML & Data Science The importance of Artificial Intelligence, Machine Learning and Data Science for our Clients and for our products and solutions cannot be understated. The Head of Profession for Artificial Intelligence, Machine Learning and Data Science will be Roke's leading expert in Artificial Intelligence, Machine Learning...

  • Head of AI Innovation

    4 weeks ago

    Romsey, Hampshire, United Kingdom Roke Full time

    {"title": "Head of AI Innovation", "description": "Join Roke's AI Leadership TeamRoke is a leading technology and engineering company with a 60-year heritage in sensors, communications, cyber, and AI and ML. We are seeking a world-class AI expert to lead our AI strategy and innovation efforts.The successful candidate will be responsible for defining and...

  • Head of AI Innovation

    4 weeks ago

    Romsey, Hampshire, United Kingdom Roke Full time

    {"title": "Head of AI Innovation", "description": "Join Roke's AI Leadership TeamRoke is a leading technology and engineering company with a 60-year heritage in sensors, communications, cyber, and AI and ML. We are seeking a world-class AI expert to lead our AI strategy and innovation efforts.The successful candidate will be responsible for defining and...

  • Head of Profession – Artificial Intelligence, Machine Learning and Data Science

    3 months ago

    Romsey, United Kingdom Roke Manor Research Limited Full time

    Head of Profession AI, ML & Data ScienceThe importance of Artificial Intelligence, Machine Learning and Data Science for our Clients and for our products and solutions cannot be understated.The Head of Profession for Artificial Intelligence, Machine Learning and Data Science will be Roke’s leading expert in Artificial Intelligence, Machine Learning and...