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Ecommerce Manager
2 months ago
Job Title: E-Commerce Sales Manager
Salary: £60k - £75k
Location: Pontypridd area, South Wales
Responsible for developing and executing e-commerce sales strategies across the business portfolio, focusing on D2C growth, customer journey optimisation, and leveraging technology to drive significant business development.
Key Accountabilities:
- Achieve e-commerce sales targets for The Royal Mint website.
- Drive incremental sales growth through new digital channels and third-party ventures.
- Increase conversion rates and average order value (AOV) across all business units.
- Reduce cost per acquisition and continuously optimise digital sales channels.
- Generate forecasted leads for offline sales, aligned with business unit targets.
- Develop and grow the e-commerce team.
- Pursue and deliver new commercial opportunities aligned with market trends.
Key Responsibilities:
- Develop and manage the overall consumer e-commerce sales plan, ensuring all channels meet expectations in the UK and internationally.
- Collaborate with Heads of Sales to align e-commerce targets and develop action plans.
- Partner with commercial and marketing teams to establish new revenue streams (e.g., in-feed social purchase, live shop, social shop).
- Deliver a cohesive international e-commerce sales strategy to achieve regional growth targets.
- Optimise site merchandising using insights to continuously improve content presentation.
- Develop conversion modeling methodologies in collaboration with Insights.
- Inspire merchandising and trading teams with sales data and content analysis.
- Forecast and plan online product and campaign revenues.
- Optimise digital channels (PPC, SEO, Affiliates) in collaboration with the Acquisitions Team.
- Lead campaign workflows and onsite customer journey planning using DXP and data platforms.
- Recommend customer segmentations to CRM and Marketing teams to improve targeting.
- Brief CRM team/HubSpot for e-commerce conversion triggers (e.g., overlays, forms, ads).
- Align launch and content plans for campaigns with Heads of Marketing.
- Champion customer-centric content design and ensure site optimization for SEO.
- Brief UX and Technology teams on the e-commerce roadmap and ensure development alignment.
- Inspire teams to innovate and maximise sales opportunities based on industry trends.
- Provide website performance feedback to ensure The Royal Mint's site is best in class.
- Participate in the Senior Management team, sharing accountability for overall strategy and performance.
- Research market conditions and competitors to adapt plans as needed.
Key Behaviours:
- Sales-driven with a commercial mindset.
- Entrepreneurial spirit with a passion for brand growth.
- Makes data-driven decisions with strong judgement.
- Adapts swiftly to changes in pace and market conditions.
- Strong presentation and communication skills.
- Demonstrates key business, commercial, and financial management skills.
Knowledge, Skills & Experience:
- Significant experience in achieving sales targets in multi-industry D2C online retail, domestically and internationally.
- Business development experience with new e-sales channels.
- Experience overseeing content design and working with UX/UI designers.
- Knowledge of Optimisely or similar Digital Experience Platforms.
- Experience in consumer-facing industries and working with Director/C-suite level stakeholders.
- Strong CX behaviour demonstrated through data analysis.
- Experience with GA4, Semrush, Clarity, BI tools, and behavioural analysis.
- Experience developing campaign workflows.
- Understanding of performance marketing, including PPC, SEO, and affiliates.
- Experience with conversion modeling and behavioural predictions.
- Experience with CRM platforms is desirable.
This does sound a lot, but this is a wish list, so we don’t expect candidates to tick every box.
Please get in touch with Dan Rodrigues for further information on the process and next steps.
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