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Channel and Marketing Analyst

3 months ago

Manchester, United Kingdom CAVU Full time

Job Title: Channel and Marketing Analyst

Location: Manchester Airport / Hybrid

Permanent, Full time




About CAVU:


For airports, for partners, for people. We are CAVU.


Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.


From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.


Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.


More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.


Together, we can reach new heights. Together, we are CAVU


About the role


As the successful Analyst you will work really closely with the strategy part of the team, providing analysis and insights on existing performance but then also support and sourcing the insights required for the future, long term strategies.


Working closely with the Channel & Marketing Strategy team, the Channel & Marketing Analyst will lead all Market & Channel analysis and support across insight projects.


This is a pivotal role for the defining, development and delivery of optimal marketing and channel strategies to achieve core business objectives (maximise audience reach, sessions and net revenue on a global scale).


Key Responsibilities:


  • Work closely with the wider team to provide analysis and insights
  • Be able to confidently interpret the data and not just gather it
  • Be able to tell a story through the Data.
  • Have the opportunity to define what “good” looks like within the team and drive us forwards
  • Proactively monitor markets, proving ongoing insights and surfacing any valuable fluctuations or trends; working with Channel & Marketing Strategy team to adapt plans based on market movements.
  • Evaluate existing marketing channel performance & mix, defining the most effective marketing channels to deliver transformational growth based on target audiences and business goals.
  • Support in defining ongoing competitor monitoring; including activities and market positioning, to inform competitive strategies.
  • Analysing consumer behaviour and preferences to inform marketing and channel decisions.
  • Working with wider Channel & Marketing Strategy team and business development to develop optimal channel strategies by market, to increase audience reach, and maximise incremental revenue.
  • · Support in defining goals, KPI’s, OKR’s, and performance metrics for marketing and channel initiatives (short and long term).


Key Skills:


  • Be able to effectively communicate in both a written and verbal manner
  • Be commercially savvy within the context of channel marketing
  • Experience in market research
  • Experience in customer research
  • Strong Analyst experience (5 years+)
  • Self-starting and highly organised, with the capability to lead and collaborate on complex projects across multiple stakeholders.
  • Proficient in analysing multiple brands, markets, and localisations, considering product mix, channels, customer variances.
  • Proven in data analysis and data storytelling; providing unbiased insight to fuel marketing & channel strategies.
  • Experience in market, customer, competitive, and channel insights.
  • Proven ability to be in both the detail for performance evaluation and keep a ‘global’ view across channels and markets.
  • Experience in setting measurement KPI’s and metrics to define success of Channel & Marketing Strategies; understands different

measurement methods to ensure optimal mix of channels for business objectives.

  • · Stakeholder management experience with excellent leadership and organisational abilities.


What’s in it for you?

This is a great opportunity to join a growing company and elevate your career to the next level. You will be joining a collaborative, supportive team who will help you thrive.



The Perks:


  • 25 Days Holiday, with the option to buy up to 10 more
  • 10% Company Pension
  • Annual Bonus Scheme
  • 2 Weeks Work From Anywhere
  • MediCash Programme
  • On Site Gym
  • A Host of Flexible Benefits & Discounts



ED&I at CAVU

We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.


Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you.



We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.


Sound Interesting? Please apply via the link