Brand Manager
4 weeks ago
Looking to accelerate your career in Brand Marketing and play a key role in the growth of iconic brands like Plantur and Dr. Wolff's V-San?
Based in the NW and seeking a cool office environment in the heart of vibrant Manchester?
Want to work in a business where marketing is valued as an investment and a key driver of growth?
Eager to join a high-performing, diverse, and dynamic team?
Curious to learn more? Read on
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Who is Dr. Wolff?
Our standout brands—Alpecin, Plantur, V-San, Bioniq®, Alcina, Linola, and Karex—are well-known and widely recognised. From memorable TV commercials like “German engineering for your hair” and “Doping for the hair” to our presence in supermarkets, pharmacies, and drugstores, our brands are everywhere. Based in Bielefeld, Germany, we are a fourth-generation family business with around 900 employees.
We set ourselves apart from large multinational corporations by daring to be different and tackling challenges others shy away from. Our bold, fearless approach leads us to forge new paths where others don't venture. Over a century ago, we began as a small pharmaceutical factory, and today we’re one of Germany’s largest and most dynamic medium-sized family businesses in the pharmaceutical and personal care market.
The Role
We are looking for a driven Junior Brand Manager with a solid grasp of digital marketing and a keen interest in emerging technologies like AI. You will lead the brand strategy for Plantur and V-San in the UK and ROI, creating impactful marketing campaigns that align with our global vision.
Join us as we grow our newly established and fast-expanding UK business unit. We need an ambitious, hands-on team player ready to dive in and make a significant impact.
Our Team & culture in the UK:
- Stunning office space based in Ancoats, Central Manchester.
- Culture that is characterized by entrepreneurship, togetherness and success.
- Flexible hours to suit you.
- The role requires full time in the office initially to ensure integration with upcoming projects, getting to know the brands and implementation of the UK strategy.
- Opportunity to travel for business trips and collaboration across the different markets
- Integration with the international team based in Bielefeld, Germany.
Responsibilities of the role:
- Develop and execute UK & ROI strategy to drive growth of the Plantur & Dr. Wolff’s V-San brand and products in line with business objectives
- Lead the digital strategy for the UK working closely with the digital business unit ‘eWolff’ based in Germany to maximise the impact of our campaigns
- Conduct market research, monitor customer feedback and competitor activity in order to make data-driven decisions and stay up to date with the market
- Develop and implement marketing campaigns across all channels, including digital, traditional and retail activations to achieve business objectives
- Work closely with cross-functional teams to ensure alignment on key initiatives and collaborate on projects and campaigns
- Develop and manage budgets and timelines, ensuring projects are delivered on-time and on-budget
- Monitor and report on campaign and product performance, providing insights and recommendations for improvement
- Manage and develop the relationship between our media & creative agency partners
Requirements:
- Experience in brand management or marketing with a focus on consumer products, preferably in the personal care industry
- Bachelor’s degree in Marketing, Business or a related field
- Strong understanding of current marketing trends and technologies and their potential application to business objectives
- Excellent verbal and written communication skills, with strong attention to detail
- Proven track record of developing successful marketing campaigns and driving business growth
- Strong project management skills with the ability to manage multiple projects and stakeholders
- Analytical mindset with the ability to synthesize complex data and translate it into actionable insights
- Passion for the Plantur brand and the hair care/beauty industry as well as an understanding of the Woman’s intimate Health care market
Benefits:
- Competitive Salary
- 30 days holiday + bank holidays.
- Aviva health insurance.
- 8% pension contribution – 4% employee, 4% employer.
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