Brand Manager
1 month ago
Brand Manager (FMCG) – Permanent (Hybrid) – Manchester - Salary up to £45k
Reporting into Head of Marketing, you will be responsible for Consumer and commercial growth of 4 brands, within a successful international FMCG business.
Key Responsibilities:
Work with Head of Marketing to support brand vision, mission and goals and outline innovative growth strategies
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Demonstrate an awareness of competitor activity
Display best practice from within existing category
Analyse how brands are positioned in the market and analyse targeted consumers’ insights to ensure we are moving in the right direction
Translate strategies into brand plans, brand positioning and go-to-market strategies across the full marketing mix (product, price, place and promotion etc.)
Develop and execute marketing activation programmes across multiple touchpoints
Manage product portfolios for brands implementing clear entry and exist strategies
Manage annual brand budget and be prepared to challenge costs and aggressively pursue value optimisation opportunities
Manage external agencies to support the creation and execution of strategic marketing plans (PR, brand comm’s, POS etc.)
Drive Commercial Planning content for brands
Skills Required:
Educated to Degree level
Must have recent experience as a Brand Manager
Experience of working in consumer/fmcg/retail sectors would be desirable
Understanding of the full marketing mix, both brand marketing & digital
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Highly creative with ability to think out of the box
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Ability to understand key profit & loss data
Results orientated and capable of working autonomously
Effective interpersonal and influencing skills, able to stand one’s ground
Excellent and proven planning & organising skills
Able to demonstrate a strong intuition in developing brands and understanding consumers
Up-to-date with latest trends and marketing best practices
Consumer product marketing experience/development
Experience of strategic planning and innovation
Salary up to £45k, Hybrid – 3 days at home, 2 in office, Friday 1pm finish, flexible working hours Monday – Friday, pension, 33 days holiday (including bank holidays)
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