Sales & Marketing Director
2 months ago
Sales & Marketing Director
Do you have strong leadership experience across sales, marketing, and ecommerce?
Do you have a proven track record of scaling brands on Amazon?
Do you experience working with consumer durables?
Macgregor Black are partnering with a market leading consumer business, on the search for a Sales & Marketing Director. This is a permanent role based in Peterborough.
As Sales& Marketing Director you will lead continuous improvement across all key processes and drive efficiencies across the departments and entire business.
Key Responsibilities
- Inspire, lead and coach 6 direct reports, with further recruitment alongside business growth to ensure that they and the business are in the best position for future growth.
- Maximise sales and profits whilst ensuring harmonisation in all sales channels and brand strategies.
- Work closely with the GM to develop strategic sales plans to deliver long term, sustainable growth for the business.
- Ensure forecasting for the sales team is effective to ensure stock is managed efficiently.
- Identify and develop opportunities for new sales channels, retailers, product categories and brands.
- Develop strategic relationships with key customers and 3rd party stakeholders.
- Lead marketing activities with significant budget responsibilities across performance media, PR, social, trade marketing and content creation balancing brand specific objectives from immediate sales to long term brand awareness.
- Develop reporting metrics to show ROI of advertising spend to maximise profitability.
- Stay up to date with latest industry news and trade, attending relevant networking events to ensure the business is at the forefront of marketing changes.
What are we looking for?
- 5years + in a similar leadership position in either a sales, digital marketing, or ecommerce capacity.
- Experience working within consumer non-food and drink industries, preferably within a considered product purchase category.
- Strong understanding and proven track record of achieving growth across D2C and Amazon.
- Deep understanding of customers and trading experience is essential, as is the ability to demonstrate sustainable relationship building across the customer base.
- In-depth understanding of how to measure, monitor and motivate a Sales team both directly and via second line management.
- Experience of budgeting and costing is essential including financial planning, P&L and ROI analysis.
- Lead by example approach with exemplary communication skills
- Degree Educated
- Full, clean, current driving license with ability to travel.
Competitive salary + benefits.
For more information please contact Emily Robson
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