Marketing Executive

1 month ago

Brigg, United Kingdom Elevation Recruitment Group Full time

Role: Marketing Executive– Brigg


Salary: up to £33k per annum


Benefits:

  • Pension
  • Onsite parking
  • Medical cash plan
  • Annual bonus
  • 20 days holiday + bank holidays c
  • Company events
  • Life insurance
  • Referral programme
  • Store discounts
  • Wellness programmes


Position Overview:


Elevation Recruitment are collaborating with one of the UK’s largest manufacturing companies in the UK operating across multiple B2B brands.

Due to a sustained period of exceptional growth, we are looking for a Marketing Executive to join our clients’ expanding marketing team. Reporting to the Group Marketing Manager, you will be responsible for the direct digital communications via email with a large number of Installer Partners as well as their end users, developing these relationships via creative email strategies and persuasive content marketing.

We are seeking a highly skilled and creative Email Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, creating, and executing impactful B2B & B2C email marketing campaigns. Your expertise will be crucial in developing personalised and localised customer journeys, ensuring an immersive onboarding process.


Responsibilities:

  • Develop and execute captivating B2B & B2C email marketing campaigns.
  • Identify and cultivate target audiences, actively maintaining and expanding our email lists.
  • Create personalised and localised customer journeys to elevate engagement levels.
  • Establish a comprehensive onboarding process seamlessly integrated into the customer journey.
  • Proactively devise and manage communication calendars for both customer engagement and public relations.
  • Collaborate closely with the design team to craft compelling email content and visually appealing templates.
  • Craft impeccably written copy, ensuring it is error-free and resonates with the target audience.
  • Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
  • Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
  • Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
  • Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
  • Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
  • Supply installer partners with white-label email assets and customised customer journeys.
  • Customise digital assets for Installer Partners, ensuring seamless brand consistency.
  • Extend marketing services to installers, offering white-label print, web design, and localised digital advertising.
  • Supervise artwork briefing and management for print advertising.
  • Collaborate on press release creation with third-party agencies and internal teams.
  • Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.


Required behaviours:

  • Objective, open, honest individual with real integrity and self-awareness
  • Strong creative, organizational, problem solving and time-management skills
  • Adaptable and quick learner.
  • Must be able to apply the most recent marketing trends to the brand’s activities
  • Excellent interpersonal, communication and team working skills
  • Work well with tight deadlines in a team environment
  • Able to take projects from start to finish with minimal supervision
  • Demonstrable experience using automated email software

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