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Marketing Executive

2 months ago

Brigg, United Kingdom Elevation Recruitment Group Full time
Role: Marketing Executive– Brigg   
Salary: up to £33k per annum
Benefits:
Pension
Onsite parking
Medical cash plan
Annual bonus
20 days holiday + bank holidays c
Company events
Life insurance
Referral programme
Store discounts
Wellness programmes
Position Overview:
Elevation Recruitment are collaborating with one of the UK’s largest manufacturing companies in the UK operating across multiple B2B brands.
Due to a sustained period of exceptional growth, we are looking for a Marketing Executive to join our clients’ expanding marketing team. Reporting to the Group Marketing Manager, you will be responsible for the direct digital communications via email with a large number of Installer Partners as well as their end users, developing these relationships via creative email strategies and persuasive content marketing.
We are seeking a highly skilled and creative Email Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, creating, and executing impactful B2B & B2C email marketing campaigns. Your expertise will be crucial in developing personalised and localised customer journeys, ensuring an immersive onboarding process.
Responsibilities:
Develop and execute captivating B2B & B2C email marketing campaigns.
Identify and cultivate target audiences, actively maintaining and expanding our email lists.
Create personalised and localised customer journeys to elevate engagement levels.
Establish a comprehensive onboarding process seamlessly integrated into the customer journey.
Proactively devise and manage communication calendars for both customer engagement and public relations.
Collaborate closely with the design team to craft compelling email content and visually appealing templates.
Craft impeccably written copy, ensuring it is error-free and resonates with the target audience.
Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
Supply installer partners with white-label email assets and customised customer journeys.
Customise digital assets for Installer Partners, ensuring seamless brand consistency.
Extend marketing services to installers, offering white-label print, web design, and localised digital advertising.
Supervise artwork briefing and management for print advertising.
Collaborate on press release creation with third-party agencies and internal teams.
Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.
Required behaviours:
Objective, open, honest individual with real integrity and self-awareness
Strong creative, organizational, problem solving and time-management skills
Adaptable and quick learner.
Must be able to apply the most recent marketing trends to the brand’s activities
Excellent interpersonal, communication and team working skills
Work well with tight deadlines in a team environment
Able to take projects from start to finish with minimal supervision
Demonstrable experience using automated email software