Digital Marketing Executive

1 month ago

Bedford, United Kingdom Elevation Recruitment Group Full time

Role: Digital Marketing Executive– Bedford

Salary: £35K per annum

Working Hours: Monday – Friday 08:30- 5pm

Benefits:

  • 25 days holiday + states
  • Performance related bonus
  • Company pension
  • Onsite parking

Elevation Recruitment Group - Marketing Division are excited to be working with a global manufacturing business.

Working within the Marketing department the Digital Marketing Manager will manage a range of marketing activities to support the wider growth objectives of the business, and in line with company strategy and the annual marketing plan.


Responsibilities:

  • Website Management – Play a lead role in the design, specification and build / implementation of a new website with integrated PIM (Product Information Management) and DAM (Digital Asset Management) systems.
  • Email Marketing – Manage email marketing plan and technology platform to increase customer engagement and generate new business leads.
  • End to end management of email marketing campaigns
  • A/B Testing and Segmentation
  • Social Media – Create and manage a social media plan to increase engagement and build brand awareness and affinity.

Additional required skills:

  • PIM & DAM - Long-term management of PIM/DAM to improve management and dissemination of product and marketing data and assets.
  • Collaborate with other teams to ensure a smooth integration of any new technology and optimise data accessibility for marketing material creation.
  • Graphic Design – Utilise graphic design to create compelling email marketing and social media content and support other design requests.
  • Basic Adobe Creative Suite knowledge essential.
  • Company Events and Exhibitions: Support the marketing team to successfully deliver internal and external events, to achieve objectives.
  • Marketing Planning: Support the marketing team with the creation and implementation of the company marketing plan.
  • Marketing Technology – Responsible for leveraging marketing technologies and new developments to enhance marketing activity.

Additional Qualifications (Preferred)

  • Marketing experience required
  • Minimum 3 years digital marketing experience
  • Business to business marketing experience desirable but not essential
  • Experience in construction products related industry sectors desirable but not essential
  • Adobe InDesign, Express, Acrobat
  • Marketing qualifications
  • Self-motivated
  • Ownership and responsibility
  • Good communication skills including presentation skills
  • Organised with ability to work on own initiative
  • Excellent attention to detail
  • Analytical

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