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Digital Marketing Executive

2 months ago

London, United Kingdom Velo - B2B Marketing Agency Full time

Do you have a passion for driving results through digital marketing and thrive on the fast-paced buzz of agency life? We may be the perfect match


Velo B2BTM is an award-winning B2B marketing agency dedicated to securing long-term market dominance for ambitious category-leader clients in manufacturing, professional services, and technology. We work in partnership with our clients to lift results and accelerate progress, mesh deeper knowledge, flex capacity, and enhance efficiency through AI and technology. And we need your help to keep our digital marketing services top drawer

As a member of the Marketing team within the wider Client Services team, the role of the Senior Digital Marketing Executive is to service Velo’s clients by providing reactive customer service to their requests alongside proactively delivering and aligning Velo’s capabilities and best practice digital marketing with client needs.

Your day-to-day responsibilities:


  • Digital Marketing Expertise: We need you to know your way around the key digital marketing channels and how best to apply them to clients’ campaigns, dependent on their goals. Our core channels are LinkedIn and Google Ads, with others such as Meta, Reddit, Email, and Programmatic featuring on some client accounts.

  • Campaign Management: Ensure no overspend on campaigns, maintain full visibility/governance over client activities, conduct regular check ins and provide optimisation suggestions, and deliver on-time and on-budget.

  • Data and Analytics: Utilise data and Google Analytics to track, optimise, and report on campaign performance. Ensure all activities are aligned with client KPIs and customer satisfaction metrics.

  • Best-in-Class Marketing Campaign Assets: Draft and editing copy for marketing campaign assets, including social ads, search ads, e-mail campaigns, banner ads etc. Briefing creative studio teams (design, dev, video) to deliver best-in-class marketing campaign assets, in line with the client’s objectives.


  • Client Relationship Management: Own accountability for allocated client relationships, conduct regular calls including setting agendas and recording follow-up actions. Provide status updates on projects including next steps to manager/senior team. Assist with writing commercial proposals, and partake in planning sessions and quarterly business reviews to ensure there is a view not just of what is happening now, but what could be done next.


  • Service Excellence: Deliver excellent service levels and ensure the highest standard of communications and work quality. Support wider team members to achieve the same.


  • Marketing Ops Planning Support: Assist managers with client projects related to MarkOps planning. This includes tasks such as total addressable market mapping and audience counts on selected channels, SEO research, competitor analysis.

  • Platform/Vendor Management: Own platform/vendor relationships, troubleshoot problems, and communicate new features and tools to the team.

  • MarTech stack: Have in-depth knowledge of Velo’s stack and be able to talk about it with confidence internally and with clients.


Your crucial skills and experience:


  • Minimum 2 years’ experience working in a marketing agency

  • Paid media expertise across multichannel campaigns, with a passion for making them perform as well as they can

  • LinkedIn Ads and Google Ads experience is required. Other channels such as email, SEO, programmatic, Meta, Reddit, and organic social would be great but not mandatory

  • Must be data-driven with basic Excel skills for analysing and reporting on campaigns

  • Google Analytics 4 proficiency is required. Other analytics platforms (e.g. Adobe) would be great but not mandatory

  • Client relationship and communication skills, including confidence presenting and reporting in client meetings

  • Excellent attention to detail

  • Strong written communication skills

  • Marketing degree or similar is great but not mandatory if expertise demonstrated through experience

PERSONAL QUALITIES:

Our culture values honesty and trustworthiness as we always do the right thing. It is a place where bright and curious people thrive.

You will be willing to learn and adopt the way that we work at Velo – first understanding, then following and encouraging our Values, Processes and Expectations.

We are a friendly bunch and always keen to help each other out. We seek to maintain a sense of humour and fun whilst taking our work seriously.


Location: London Bridge (hybrid working with flexible office days)

Employment type: Full Time


PACKAGE:


Based in London Bridge, SE1, we are a 90-second walk from the station (yes, we've timed it). As an agency of 35+, we're large enough to take on challenging projects but small enough that everyone's voice is heard. The fast-moving nature of the agency means there are both responsibility and progression opportunities for the right people.


BENEFITS:


Following 6-month probation, the company offers:


· Training: dedicated training budget agreed by you and your manager, so you can steer your own CPD


· 31 days holiday: plus, an additional Day off for your birthday. Ability to "buy" extra holiday and additional holiday granted for long service.


· Schemes: Stakeholder Pension, eye-care scheme, ride-to-work scheme, travelcard loan scheme, childcare vouchers.


Job Type: Full-time, Permanent


Salary: £28k - 35k per annum + progression plan + benefits subject to experience


To be considered for this role, candidates must be eligible to live and work in the UK.

  • Whilst every effort is made to contact everyone who applies, due to a high number of applications we are unable to give individual feedback to those who are unsuccessful.


About Velo

At Velo B2BTM, we’re dedicated to creating an environment where our team members can thrive, innovate, and grow. As an award-winning B2B marketing agency, our mission is to empower our clients in manufacturing, professional services, and technology to achieve long-term market leadership.


Why Join Velo?


  • Award-Winning Culture: Proud recipient of the "Campaign Best Places to Work" award, we prioritise our team’s well-being, growth, and satisfaction. Join a workplace where your voice is heard, and your contributions are valued.


  • Professional Growth: We offer a dedicated training budget to support your continuous professional development. Whether it’s mastering new marketing tools or honing your strategic thinking, we’re committed to your career progression.


  • Innovative Work Environment: Collaborate with a dynamic team of 30+ smart, inquisitive, and ambitious professionals. Our hybrid working model offers the flexibility you need to maintain a healthy work-life balance while being part of a vibrant office culture.


  • Prime Location: Enjoy working in our beautiful office located in London Bridge, SE1, near the iconic Shard. The vibrant area is filled with excellent transport links, dining options, and cultural attractions, making it a fantastic place to work and explore.


  • Flexible Working Policy: We understand the importance of work-life balance and offer a flexible working policy that includes remote working options and flexible office days, ensuring you can work in a way that suits your lifestyle.


  • Client-Centric Approach: At Velo, our clients enjoy partnerships, not just projects. You'll have the opportunity to work closely with industry leaders and make a significant impact on their success.


  • Comprehensive Benefits: Enjoy 31 days of holiday (plus your birthday off), stakeholder pension, eye-care scheme, cycle-to-work scheme, travelcard loan scheme, and childcare vouchers. Additional holidays are granted for long service, and you have the option to "buy" extra holiday days.


Our Recent Achievements:


  • 2024: Finalist – European Content Awards
  • 2023: Won – Campaign Best Places to Work
  • 2023: Finalist – UK Content Awards
  • 2023: Finalist – Global Agency Awards
  • 2023: Finalist – UK Agency Awards
  • 2022: Finalist – Global Digital Excellence Awards
  • 2022: Finalist – UK Company Culture Awards
  • 2022: Finalist – B2B Marketing Awards
  • 2021: Won – UK CX Awards
  • 2021: Finalist – The Drum Digital Awards


Join us at Velo and be part of an agency that values your growth and contributions. Here, your expertise will help shape the future of B2B marketing.