Regional Field Sales Manager

1 month ago


Scotland, United Kingdom AG Barr Group Full time

Job Title: Regional Field Sales Manager

Reports to: Business Unit Leader

Location: Scotland and North East England

Level: Level 4

Direct Reports: Field Sales Manager



Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us


What we’re looking for…

Regional Field Sales Managers are part of the Field Sales Leadership Team. They are responsible and accountable for leading the people development and performance delivery of our Field Sales

Teams in their designated regions across S&I. They will create a set of aligned targets, priorities and measures to deliver the overarching Field Sales strategy set out by the Business Unit Leader primarily focusing on market share growth and ensuring the success and profitability of their team including overhead costs and

Budget. The role will play a key role in supporting the creation and delivery of training for our Field Sales team and creating a pipeline of talent for the future. Business Development Managers will also manage relationships with key multi-site operators and franchise partners in their region to develop our business within their stores.


Your responsibilities will include…

As a Regional Field Sales Manager your responsibilities will include;

  • Create Bespoke plans for each of their teams which deliver against our key business and strategic objectives.
  • Agree on a set of aligned targets, objectives, and measures alongside the BUL and key stakeholders to manage and demonstrate the success of their S&I teams. Tailor these targets to your specific region and then deploy them to your teams. Work closely with the Strategy and Effectiveness Manager and their team to identify where to make improvements, address issues and build on successes.
  • Support in the creation and delivery of training with our Sales Capability Manager for your teams and actively support the development of our FSMs and wider team through coaching and development on the job. Set behavioural standards while motivating and empowering others. Ensure a balance is reached between empowerment and command and control.
  • Recruit, induct and develop a team of FSMs through training and coaching. Drive retention through team building, career progression and positive engagement.
  • Manage the effectively within budget and ensure your teams deliver a profitable return.


What you’ll bring...

The successful candidate will have;

  • People management experience or considerable account FMCG sales experience ideally with with some coaching experience or demonstrating the ability to coach effectively
  • Excellent communication and interpersonal skills.
  • Good level of commercial understanding and the ability to analyse and create plans from performance data.
  • Strong leadership skills - lead by example and have the skill set to manage positive and difficult conversations.
  • A full driving licence is essential
  • Flexibility to visit customers and team members that may require overnights


What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.


We look after our employees by offering a competitive salary and benefits package which includes;


  • Up to 33 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Living Wage Employer
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day
  • Pension
  • Annual salary review
  • Ongoing professional development


And much more


To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for Apply now

Speculative CVs from agencies will not be accepted.


Latest closing date for applications is Friday 29th November 2024

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now



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