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Head of Marketing

2 months ago

Manchester, United Kingdom Home Recruitment Ltd Full time

Job Title: Head of Marketing


Job Overview:


An exciting opportunity awaits a Head of Marketing with a profound passion for brand marketing and a wealth of experience in marketing communications. This role is designed for a visionary capable of devising and implementing groundbreaking marketing strategies in the exclusive aesthetic clinic sector.


Role:


As the Head of Marketing, you will be pivotal in establishing and reinforcing a strong, unified brand presence across all platforms. Your main task will be to build and execute comprehensive strategies and ensure successful implementation with measurable results. Reporting directly to the COO, this role is a perfect mix of challenge and opportunity, placing you at the forefront of our client's strategic marketing initiatives.


Key Responsibilities:


  • Lead the development and execution of an innovative marketing plan, focusing on clinic-to-patient (B2C) marketing, encompassing a holistic 360° approach.
  • Design and implement cutting-edge online and offline marketing strategies, PR campaigns, and a dynamic social media presence, emphasizing brand elevation and positioning.
  • Ensure brand consistency and a compelling narrative across all platforms, enhancing brand visibility and reputation.
  • Develop and manage all marketing activities and customer retention strategies, focusing on brand communication.
  • Work collaboratively with various teams to ensure all marketing efforts are cohesive, brand-focused, and aligned with the company's vision and objectives.
  • Manage and allocate budgets effectively, maximizing ROI with a focus on brand marketing initiatives.
  • Utilize data and metrics to inform marketing strategy and decision-making, ensuring a data-driven approach in all marketing activities.
  • Keep abreast of market trends, consumer insights, and competitor activities to identify new opportunities for brand growth and differentiation.


Skills and Experience:


  • University degree in Marketing, Business, or a related field.
  • Proven experience in a senior marketing role, ideally within the aesthetics, cosmetic surgery, luxury skincare or similar sectors.
  • Hands-on approach with a willingness to roll up your sleeves.
  • Extensive experience in marketing communications, with a passion for digital technologies and brand storytelling.
  • Excellent budget management and resource allocation skills, particularly in brand marketing initiatives.
  • History of creativity, innovation, and strategic thinking in marketing roles.
  • Exceptional communication and presentation skills, capable of articulating brand vision and strategy.
  • Ability to work under pressure, meet tight deadlines, and adapt to changing brand marketing landscapes.
  • Collaborative team player with a positive attitude focused on business growth and brand development.


What's On Offer:


  • Competitive salary commensurate with experience.
  • Comprehensive benefits package including medical insurance, pension, and employee discounts.
  • Opportunities for professional development and career growth within a dynamic, diverse and supportive work environment.



This is an extraordinary opportunity to join an exclusive chain of aesthetic clinics where your expertise in marketing will significantly impact the brand's growth and evolution.


If you are driven by innovation and are ready to achieve groundbreaking success, we invite you to apply today