Commercial Manager

4 weeks ago


Redhill, United Kingdom What Else Events Limited Full time

What Else Events Ltd, the award-winning scale-up events business, is committed to delivering truly accessible, affordable, and sustainable events for members of the business community to learn, network, and procure together.

Due to the rapid expansion of the business, we are seeking an established Sales/Commercial Manager or ambitious Senior Sales Executive to join our growing team

Our mission is to launch several events in three to four markets over the next few years and this is an exciting opportunity for an engaged individual to join at the beginning and be a part of the company growth. With an entrepreneurial mindset you will relish a generous bonus structure and the opportunity to build and grow business in thriving market sectors.


The role is based in our central Redhill offices a minimum 4 days per week, with opportunity for hybrid working, and requires both national and international travel.


The role will equally suit an established Event Manager seeking to escape a restrictive corporate environment, a talented Sales Manager seeking recognition and reward or indeed an ambitious Senior Sales Executive looking for career progression.


Key Responsibilities:

  • Achieve sales targets by generating revenue from new and existing exhibitors as well as upselling/cross selling sponsorship opportunities.
  • Win new business from inbound marketing qualified leads, competitor shows and sourcing your own leads.
  • Ensure maximum client retention by achieving rebook targets onsite at own events and by delivering excellent customer service year-round including by maintaining regular contact (via face-to-face meetings, video calls, phone calls, and/or emails), acting as their first point of contact, responding to their queries, and keeping them informed of developments/opportunities on both events.
  • Ensure the CRM is accurately maintained at all times including customer information, call notes, as well as pipeline management and forecasting.



Key Skills & Experience:

  • Minimum 2 years’ experience working on B2B events, ideally trade shows.
  • Work to targets and achieve KPI’s 50 calls / 1h call time per day
  • Thrives in a fast paced, entrepreneurial, ambitious environment
  • Ability to travel to competitor events both UK and International as required
  • Excellent customer relationship skills
  • Energy and enthusiasm to drive commercial success
  • Commercially minded being able to implement initiatives identified
  • Experience of HubSpot CRM desirable

The role offers competitive salary and bonus structure, generous rebook bonuses and company share scheme.

Benefits include: 25 days annual leave, pension and laptop.



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