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Product Marketing Consultant

1 month ago

Cardiff County, United Kingdom Sonovate Full time

Job title: Product Marketing Specialist


Location: Cardiff / Remote


What is Sonovate

Sonovate is a lending and technology business with a clear vision: To be the premier global financing platform for the ‘Future of Work’

We’ve created an end-to-end work pay solution to power the new working world. One that lets businesses unlock the power of flexible working, contract and freelance markets with none of the hard work or complications that come with old-school finance solutions.

We’re leading a revolution and changing how businesses of all shapes and sizes access finance and support to manage their freelance workforce.


The role:

The product marketing role will play a pivotal role in driving both the tactical execution and strategic direction of our product marketing efforts. This role will ensure the alignment of product marketing initiatives with overall business goals, enhance market positioning, and foster cross-departmental collaboration to achieve business success.


Responsibilities:

Strategic

  1. Product Positioning: Define and articulate the unique value proposition of our products in the market.
  2. Go-To-Market Strategy: Develop comprehensive go-to-market plans for new product launches and updates
  3. Long-Term Planning: Create and implement a strategic roadmap for product marketing that aligns with company objectives
  4. Brand Development: Strengthen the brand’s presence and reputation in the market through strategic initiatives and thought leadership.


Tactical

  1. Campaign Management: Develop, execute and optimise marketing
  2. campaigns to promote product launches and updates, and drive sales.
  3. Content Creation: Oversee the creation of marketing collateral, including
  4. case studies, ebooks, landing pages and presentations.
  5. Market Research: Conduct market research to identify trends, customer
  6. needs and competitor landscape.
  7. Metrics Tracking: Monitor and analyse the marketing initiative
  8. performance and adjust strategies as needed.


Product Ownership

  1. Product Lifecycle Management: Oversee the product lifecycle from idea
  2. to sunset, ensuring each phase meets business and market needs.
  3. Feature Feedback: Work with product to prioritise features based on
  4. customer feedback, market research and business objectives.
  5. Product Roadmap: Work with product to develop a roadmap that aligns
  6. with our strategic goals.
  7. User Feedback: Gather and analyse user feedback.


Experience:

  1. 2+ years in a product marketing specific role
  2. Proven ability to develop and execute comprehensive go-to-market
  3. strategies for new product launches and updates, aligning with company
  4. objectives.
  5. Experience in planning, executing, and optimising marketing campaigns to
  6. drive product sales and increase brand awareness.
  7. Demonstrated expertise in managing the product lifecycle from ideation
  8. to sunset, ensuring alignment with market needs and business goals.
  9. Strong analytical skills to monitor marketing initiative performance, track
  10. lead generation metrics, and optimize conversion rates.
  11. Experience using HubSpot or similar CRM (desirable)


What will you get in return?

  1. 28 days holiday + bank holidays
  2. Private medical insurance with Bupa
  3. Employee Assistance Programme
  4. Techscheme with Apple and Currys PC World
  5. Cyclescheme
  6. Working with latest technologies and leading SaaS providers
  7. Eye care vouchers with Specsavers
  8. 50% discounted gym membership
  9. 50% off mobile apps (Calm, Duolingo, Audible, Les Mills)
  10. 2 days charity leave per year
  11. You’ll work for a company that is passionate about personal development and a strong community focused culture

Sound interesting?

If your answer is ‘yes’ and you want to learn more, check out our Values Playbook and Behaviours deck here.


We know that diverse teams are strong teams. We promote a diverse, inclusive and empowering culture and are committed to recruiting, retaining and developing all our employees.


Please note: All successful applicants who are offered a role at Sonovate will be required to pass background screening checks before starting with us. These checks will include National ID Checks, Right to Work, Employment References, Adverse Financial History, Criminal Record, Global Sanctions, Bankruptcy checks. Our Talent Acquisition team will be able to run you through these in detail at the early stage of your application.