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Head of Marketing

2 months ago

Tamworth, United Kingdom be:technology Full time

Job Title: Head of Marketing

Location: Tamworth

Salary: £80,000

Type: Full-time

Reports to: Directors



Learn more about the general tasks related to this opportunity below, as well as required skills.

Company Overview:

be:technology is thrilled to represent a dynamic, innovative organisation within the finance space.

We are seeking a strategic and results-oriented Head of Marketing to lead their marketing initiatives and take their brand to the next level.


Job Summary:

As the Head of Marketing, you will be responsible for developing and executing marketing strategies aimed at driving growth, customer acquisition, and brand awareness. You will lead a talented marketing team, overseeing all aspects of marketing including digital, content, brand, and product marketing. This is a high-impact role where you will work closely with the leadership team to help shape the company’s vision and market position.


Key Responsibilities:


  • Develop and implement comprehensive marketing strategies to increase brand visibility, market share, and customer engagement.
  • Lead, mentor, and develop the marketing team, ensuring collaboration and alignment with company objectives.
  • Oversee the development of marketing campaigns, content strategy, digital marketing, and performance marketing activities.
  • Analyse market trends, customer insights, and competitor activities to identify opportunities and drive growth.
  • Manage the marketing budget and ensure optimal allocation of resources for maximum return on investment (ROI).
  • Collaborate with sales, product, and other cross-functional teams to ensure marketing strategies align with business goals.
  • Track and report on marketing performance metrics, adjusting strategies as required to achieve targets.
  • Drive the company’s PR and communication efforts, managing external agencies and partnerships where necessary.
  • Stay informed on industry trends, emerging platforms, and innovative marketing techniques.


Qualifications:


  • Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
  • 5+ years’ experience in marketing leadership roles, with a proven track record of driving growth and managing high-performing teams.
  • Expertise in digital marketing, including SEO/SEM, email marketing, social media, and pay-per-click (PPC) campaigns.
  • Strong analytical skills and experience with data-driven marketing.
  • Excellent communication and leadership skills.
  • Proven ability to manage budgets and meet deadlines in a fast-paced environment.
  • Experience in finance is a plus.
  • B2B experience


Benefits:


  • Competitive salary and bonus structure.
  • Monthly profit share scheme
  • Travel allowance
  • Opportunities for professional growth and development.


Interested to learn more?


Apply now