Head of Strategic/Local Communication and Insight
2 weeks ago
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
Salary: The starting salary is £76,843 which includes allowances totalling £2,841.
The salary is broken down as £74,002 basic salary, which will increase annually until you reach the top of the scale £85,474 Plus, a location allowance of £1,841 and a non-pensionable allowance of £1,000.
Location: New Scotland Yard but with regular travel
New role. New teams. New challenge. In this newly created position, you will have a rare opportunity to shape and lead entirely new teams in one of the UK’s busiest Communications departments. As we take the Metropolitan Police Service (MPS) through the biggest reform in its history, communication will be critical. Are you ready to rebuild this function – and the Met’s relationship with London?
The Communications unit is currently going through a significant transformation so it can meet the growing demand placed upon it. As our Head of Strategic/Local Communication & Insight, you will build a new strategic communication function with three teams: Strategic Communications; Local Communications; and Insight & Evaluation.
This is an exciting opportunity to influence how the teams grow and innovate. It will mean leading through change, setting the vision, and inspiring the teams to follow this.
Day to day, you’ll steer your teams who will drive strategically planned communications with London’s communities, informed by insight at every step. With live events often dictating responses, you’ll need to keep strategies on track in a world that never stands still.
Ready to lead teams, transform our approach to local communications and nurture a data and insight unit? You’ll need experience in another high-profile organisation, leading a strategic communications team. With this background, you’ll be able to create organisational-wide strategy, exploit the power of data and apply outstanding leadership skills. If you’re an experienced professional who’s led teams through change, this could suit you down to a T.
In return for your hard work and skills, you can expect a competitive salary, a Civil Service pension, excellent career development, plus a highly rewarding role.
Key result areas
You will lead three teams who will be responsible for driving strategically planned communications with London’s communities, informed by data and insight at every step.
Strategic communications – Build and lead a team of strategic communicators who will:
Lead the creation of the overarching communications strategy for the Met.
Oversee the development of longer-term proactive communication plans in support of the Met’s priorities.
Triage, coordinate and help forward plan proactivity across the unit.
Work closely with political, industry and public stakeholders to continually build our ability to strategically communicate and influence through partners.
Ensure the department’s communications risks are managed and mitigated.
Local communications: Transform the Met’s approach to local communications and engagement by leading a team who will:
Create and implement a strategy to improve how we communicate with and through our 12 Basic Command Units (made up of multiple London boroughs).
Build and support a strong network of internal advocates to expand our local communication network and bring consistency to our approach across London.
Working closely with internal and external stakeholders, devise a programme of work to develop deeper engagement with key London communities and groups.
Use data and insight understand the diverse nature of our local communities and build local communication plans to speak directly to some of our lowest trust groups.
Tell the story of our local, frontline officers and staff through engaging, multimedia communication approaches tailored to specific audiences.
Insight and evaluation: Develop the team to become data and insight led by:
Recruiting and embedding a new team of experts in audience and behavioural insights who will be responsible for improving how we use insight to inform our communications across the board.
Embed the use of data and insight and evaluation in all communication plans and improve the metrics currently used to assess communication performance.
Oversee qualitative and quantitative research plans and improve how the comms functions uses digital and web based analytical tools and data.
Leadership and working relationships:
You will support the Director in reforming and restructuring the 100 strong functions.
You will have management responsibility for around 11 staff (2 direct reports) – however you will operate across many networks so influencing without direct line management will be an important dimension to the role.
You will drive a culture of high standards and high performance across the unit.
You will continually review and modernise the range of communication systems and processes that sit within your portfolio.
You must be able to develop excellent working relationship with senior police officers who will wish to commission the service of your team.
You may often be required to brief the Commissioner, Deputy Commissioner, or wider leadership on your work.
You will be a key member of the leadership team in comms and will need to develop supportive and collegiate relations with all members of the SLT.
You must be able to represent the entire unit at senior operational meetings when critical incidents emerge.
You will also need to establish professional and productive relations with data scientists and the research community across the Met.
How to apply
Click the apply now button below and start your career at the Met. Applications will be via a detailed CV, Personal Statement, and online application form. Your personal statement should outline why you are interested in the role and how your skills and experience demonstrate your suitability for the role. (NB. Please do not attach 2 copies of your CV).
Completed applications must be submitted by 23:55 on 7th June 2024.
Essential Criteria
The successful candidate will demonstrate excellent leadership skills and an ability to gain the credibility of the Commissioner and senior policing colleagues.
You must have experience leading a strategic communications team within a large organisation, with high profile examples to demonstrate your credentials.
Examples of understanding channels, audiences, using insight and creating strategies and plans that demonstrate creativity.
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