Commercial Director

5 days ago

Weymouth, United Kingdom Magicard Ltd, by Brady Full time

Magicard by Brady

(Recruiting for this role in partnership with BMS Performance)



Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

Commercial Director

Sector: Manufacturing

Salary - (Details disclosed upon request)

Location - Hybrid working with weekly/bi-weekly travel to the Weymouth Head office required


A unique opportunity to join one the sectors leading names in the drive for growth

A crucial role in the growth of this market leader - Magicard by Brady - leading new business sales for EMEA and APAC


The role of Commercial Director:

The successful candidate will be an experienced leader who brings sales pedigree, experience of selling through distributors/resellers, a passion for data driven decision making and a background with demonstrated performance improvement.

The role involves the following responsibilities:

  • Drive the commercial strategy, defining where to compete and how, setting long term commercial goals, identifying growth opportunities.
  • Spearhead the sales growth and market penetration in the chosen (sub)vertical markets and geographies.
  • Lead Magicard's next generation products to the market
  • Using data to fuel decision making in sales, marketing, and pricing.
  • Drive new business, through distributors and direct to end users.
  • Management of sales personnel within EMEA/APAC.


Fit of the role of Commercial Director in the organisation:

Reporting to the General Manager for EMEA and APAC.

Magicard are looking for a strong team player who understands how to work closely with cross-functional teams to drive revenue growth. You can only achieve this by collaborating hand-in-glove with Product Management, Engineering/R&D and Marketing departments and with their leadership to deliver a joined up cohesive approach to the market.



For this role of Commercial Director, we are looking for individuals who meet the following criteria:

  • 5 + years, international, b2b sales-leadership experience ideally, in one of the following sectors: Label/card printing, telephony, Point of sale, hand-held scanners, smart devices or office A/V equipment
  • Candidates whose experience sits outside of these areas, but within the broader manufacturing space are welcome to apply, should they meet the other criteria
  • Experience of selling through distributors/resellers
  • Experience of leading international expansion
  • Additional experience of working in, or with a b2b marketing function
  • A hunger for growth
  • Comfortable with regular travel to the Magicard site in Weymouth and across the territory to meet colleagues/clients/partners.

The company:

Magicard was founded in 1992 and is a pioneer of ID card printing technologies with a full range of desktop devices to meet any ID requirement. It is based in Weymouth (UK), but helps customers across the world in a huge variety of sectors including food and beverage, travel, government, healthcare, and many others.


Magicard printers are renowned for their built-in security features, including the HoloKote® secure watermark and digital shredding. Tens of thousands of Magicard printers are shipped from its UK manufacturing centre to more than 100 countries around the World each year. Magicard printers are trusted to print millions of secure ID cards annually, including Drivers Licences and National ID cards.


Magicard is part of Brady Corporation, a US based, NYSE quoted company (ticker "BRC") with 6000 employees and a footprint that is truly global. Annual sales $1.4bn.



Benefits of the Commercial Director role:

  • Salary details disclosed upon request
  • OTE +30%
  • Hybrid working
  • Company car/Car allowance
  • Wider benefit package to be shared when candidates enter interview process.


Location: UK (with regular presence at the Magicard site in Weymouth)


(We are working with BMS Performance, exclusively on this engagement - applicants should contact Matthew Hodgson, Managing Consultant at BMS Performance, with enquiries about the role)

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