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EMEA Marketing Strategist Manager

2 months ago

Work From Home, United Kingdom Arrow Electronics, Inc. Full time
Position:
EMEA Marketing Strategist Manager

Job Description:

Arrow's Enterprise Computing Solutions (ECS) business is a global technology enablement company that brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting, and channel enablement services to the world's leading technology manufacturers and their channel partners that serve commercial and government markets.
Find more information about us on our page: arrow.com/globalecs/

And watching the following Arrow Corporate Video - YouTube

EMEA Marketing Strategist Manager

Arrow's Enterprise Computing Solutions is looking for an EMEA Marketing Strategist Manager. In this position you will oversee the overall marketing strategy and plan execution for CloudHealth from VMware offering in EMEA, as part of sole provider agreement signed between Broadcom and Arrow ECS.

CloudHealth is designed to help businesses simplify financial management and operations (FinOps) across multi-cloud environments effectively.

The EMEA Marketing Strategist Manager ensures alignment of all marketing activities to the CloudHealth business plans and sales objectives. As such, you will be working with sales counterparts in the development and implementation of go-to-market and marketing plans specific to CloudHealth targeting both managed service providers (MSPs) and targeted end customers, to increase sales of CloudHealth and increase Arrow's market share and visibility within the FinOps area. You will develop and maintains a high level of rapport with internal and external stakeholders as the role requires extensive collaboration.

What will you be doing at Arrow ECS?
  • Develops, plans and leads the execution of marketing strategy and experiences to promote CloudHealth targeting both managed service providers and targeted end customers by using modern marketing capabilities
  • Oversees the full marketing mix: to recruit, enable, and grow managed service providers and to develop net new business through demand generation programs targeting end customers.
  • Liaise with the marketing strategist in NA to build synergies and works collaboratively with other functions of Arrow ECS Marketing.
  • Applies a deep understanding of Arrow's value proposition and initiatives in FinOps, and of digital marketing services to guide marketing planning and strategies
  • Monitors closely the progress made on the execution of the campaigns in EMEA
  • Uses advanced understanding of CloudHealth go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns.
  • Uses effective internal and external performance benchmarks in planning and pitching effective marketing plan to CloudHealth resulting in approvals.
  • Owns the marketing investment and spending strategy to deliver ROI against the marketing plans the region.
  • Uses marketing campaign brief development methodology to create effective campaign plans, aligns business on those plans, and then works with Arrow ECS campaign managers and production team.
  • Uses approved Marketing campaign workflows to interact with other marketing teams, works on marketing best practices and benchmarks and uses those in the planning and pitching process with CloudHealth.
  • Analyzes and articulates campaign effectiveness and metrics to Arrow. Proposes creative ideas to maximize the impact of campaigns and drive growth
  • Manages and governs marketing campaign budget(s). Governs and approves spend of marketing budget against the plan campaigns and performs the claim process with CloudHealth (tbc)


What are we looking for?
  • At least 5 years of related experience, ideally in FinOps or related offerings.
  • At least 3 years strategic marketing plan creation experience.
  • Experience in modern marketing: digital marketing and Account Based Marketing are a must
  • Experience working with or for channels is mandatory.
  • Team player, with strong interpersonal service skills
  • Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
  • Business fluency in English. Additional European language as a plus.
  • Proficient in Microsoft Office products.


What is in it for you?
  • Competitive and attractive employee compensation package.
  • Car allowance or company car (depends on country of hire).
  • Reliable & trusting work environment.
  • Cooperative team with flat structures and communication.
  • Professional and personal development.
  • Additional benefits


Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.

Do you see yourself as our future colleague? If yes - send us your application.

#LI-KA1

Location:
UK-United Kingdom - Remote

Time Type:
Full time

Job Category:
Marketing and Communications