Area Sales Manager

5 days ago


Leeds, United Kingdom ASR International Full time

Area Sales Manager – North West, North East & MidlandsKBB Industry | National Merchant Accounts | Major Growth PhaseIdeal First Step into Field SalesASR are partnering with a fast-growing design-led brand within the KBB sector, who are experiencing exceptional results — with sales up over 40% year-to-date. As the business continues to expand, we are looking to appoint an Area Sales Manager to manage and develop a strong portfolio of national merchant accounts across the North West, North East, and Midlands.This is a fantastic opportunity for someone early in their area sales career, or for a showroom-based professional ready to step into their first field role and take on a larger region responsibility.Role OverviewThis role focuses on proactive account development — nurturing relationships, supporting merchant partners, and maximising product visibility and sales growth. You will be hands-on across showroom support, merchandising, product training, and commercial growth.Key ResponsibilitiesAccount Management & Growth• Grow spend across ~100 established and active merchant accounts• Maximise sales opportunities and upsell across the full product range• Increase order value through smart product positioning and territory planning• Support showroom teams with product training to boost conversionCustomer Engagement & Support• Build strong relationships with buying groups and key decision-makers• Resolve queries quickly to maintain exceptional service levels• Maintain high standards of product display and brand impact in showrooms• Demonstrate strong understanding of customer business needsTerritory & Activity Management• Plan and deliver an efficient and structured call cycle• Stay aware of competitor activity and market movement• Keep CRM fully updated with visits, contacts, pipeline and actions• Provide clear reporting on opportunities, risks and performanceSkills & ExperienceEssential:• Experience in KBB sales or strong showroom sales experience, ready for field move• Relationship-driven with excellent communication skills• Self-motivated with strong territory and diary management skills• Consultative sales approach with commercial awareness• Full UK driving licenceDesirable:• Experience working with independent merchants or buying groups• Proven Field Sales or Showroom experienceWhy Apply?Well-established but rapidly growing businessSupportive culture and strong progression potentialIdeal role for a motivated, ambitious salesperson wanting to step upHigh-visibility role owning key regional merchant relationshipsIf you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity.For further information and a confidential chat, don't hesitate to get in touch below.T: 0161 327 4561 or 07946126 863E: Ed@asr-international.co.ukW: www.asr-international.co.ukASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.


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