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Ecommerce Strategy Manager

1 month ago

Southampton, United Kingdom Simplyhealth Full time
As Ecommerce Lead, you’ll join our Marketing team where you’ll be accountable
for the creation, execution and evolution of the Ecommerce strategy across our
websites (predominantly Simplyhealth.co.uk and Denplan.co.uk), responsible for
delivering a best-in-class experience for prospects and customers alike.

As the custodian of our websites, you’ll be the relentless driving force
behind site improvements, converting prospects and increase revenue, whilst
improving access and usability for existing customers, to deliver increased
retention and self-service of our products.

You’ll lead the evolution of the conversion rate optimisation and usability
testing capability; delivering the implementation, running, and monitoring of
AB or MVT experiences, ensuring the tests are running correctly and data is
being collected and captured as expected.

Leading a team of three, you’ll be confident, supportive manager who sets a
clear vision for the future and will seek out opportunities to collaborate
across the Marketing, Digital, Product and Customer Service teams to drive
acquisition and retention opportunities.

**Key responsibilities and accountabilities**

****

* Ensure the integrity of our websites, overseeing their day-to-day management and optimisation.
* Work closely with Product Marketing and Growth Leads, to develop an integrated data-led strategy to deliver customer and business growth and retention across Simplyhealth Consumer (B2C), Simplyhealth Corporate Voluntary (B2B2C), Simplyhealth Corporate (B2B) and Denplan (B2B and B2C).
* Lead the delivery of the data-led website strategy in close collaboration with Product, Tech and Content teams, with support of the wider Ecom team
* Ensure that communications and interactions with us are up to date, clear and consistent, reflecting the brand and product proposition, as well as being compliant with relevant regulatory requirements through a managed sign off process.
* Gather, analyse, and blend qualitative and quantitative data to produce consumer and business insights for the development and delivery of advanced optimisation approaches.
* Deliver a best-in-class conversion rate and usability optimisation strategy to achieve relevant OKR targets, encompassing AB, MVT, landing page testing, personalisation etc, ensuring the tests are running correctly and data is being collected and captured as expected.
* Oversee the maintenance, implementation and reporting of audience tracking across websites, contributing to the organisation’s understanding of the use of its platforms and ensuring the smooth running of the website and associated digital channels.
* Work with the Product Marketing and Growth Marketing Leads to align on budget, traffic & sales forecasts for digital channels, share regular performance updates with relevant stakeholders, provide digital insights & support digital planning.
* Support the evaluation of customer research, market conditions and competitor data to ensure digital strategy continues to meetexceed customer expectations.
* Collaborate closely with the rest of the marketing department on campaign alignment, and to share digital channel best practices for creative executions and drive adoption of new formats.
* Research and recommend tools and techniques to stay current with latest industry trends in driving, measuring and analysing site performance.
* Act as a ‘go-to’ person who inspires and motivates the team and the rest of the business on everything Ecommerce, including up-to-date trends and tech and how these can benefit Simplyhealth.

**We’re interested in what you do and how you do things, not when and where
you do them. Our ‘smart working’ approach gives you the best of all worlds –
working from home, in our modern offices in Hampshire or on the move. This
means depending on your role, there will be opportunities to flex when and
where you spend your time to perform at your very best. For many of us this
means day to day work can be handled remotely, but there will also be times
when we need to come together in the office to collaborate, attend training
sessions, induction, briefings and more. You might know it as flexible or
hybrid working, for us it’s just another day living our best lives**