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Key Account Manager

1 month ago

Kilmarnock, United Kingdom Brownings the Bakers Full time

Position: Key Account Manager


Apply in writing with covering letter and CV to hr@browningsbakers.com


About Brownings the Bakers

Established in 1945 by Managing Director John Gall's Grandparents, Brownings are a 4th generation family owned retail and wholesale bakery dedicated to crafting top-tier morning goods, cakes, pies and savoury treats from a purpose built bakery in Kilmarnock, Ayrshire. Our specialties include morning rolls, tattie scones, oven scones and a wide range of confectionary products. Our most famous product, The Kilmarnock Pie has won numerous awards including, Best Savoury Product in Scotland, Best Pie in Scottish Football and The Best Pie in British Football. Using time honoured recipes for over 80 years with a commitment to using the finest ingredients we deliver exceptional quality in every bite. Now within all major retailers, while also serving a large portfolio of convenience outlets and wholesalers our goal is simple, to bring the warmth, comfort and value from traditional baking to every customer making us the go-to choice for bakery in Scotland.


The Role

The Key Account Manager will be responsible for managing and growing key client relationships across our retail and wholesale channels. As the main point of contact between our bakery and our clients, the Key Account Manager will ensure that client needs are met, maintain a strong understanding of our product range, and seek out new business opportunities within the market. This role requires a blend of sales acumen, passion for Scottish produce, and the ability to communicate our brand’s story to clients and partners.


1. Account management and growth with major grocery retailers

• Develop and maintain strong relationships with current retail clients.

• Maintain regular contact with customers; anticipating and responding to their needs.

• Identify growth opportunities within existing accounts and work to increase order volumes and frequency.

• Quickly and accurately evaluate potential threats and opportunities that may impact the business’s commitment to its’ customers.

• Provide exceptional customer service, acting as the primary point of contact for enquiries, orders, and feedback.


2. New Business Development

• Identify and approach potential new clients, showcasing Brownings products and brand values.

• Collaborate with the sales and marketing teams to execute campaigns aimed at expanding the customer base.


3. Sales Planning & Strategy

• Develop account-specific sales plans to meet revenue targets.

• Monitor market trends and customer needs to adjust product offerings and services accordingly.

• Work with production and logistics teams to ensure timely delivery and quality control.


4. Product Knowledge & Promotion

• Maintain a deep understanding of our product range, ingredients, and baking techniques.

• Assist in promoting new product launches and seasonal items to clients.

• Regularly update clients on product availability, seasonal changes, and any special promotions.


5. Reporting & Analysis

• Track and report on sales metrics, category analysis, customer feedback, and market trends.

• Be proficient in the use of retailers CRM systems.

• Provide insights and recommendations to improve account performance and sales strategy.

• Prepare regular sales reports for management.



The Candidate

The ideal candidate for this role will be passionate about Scottish FMCG and have a proven track record in account management within the food industry. They will be an excellent communicator, highly organised, and driven by results. An ability to work independently and travel regularly within Scotland is essential.


Skills & Experience

• Minimum 4-5 years in account management, sales, or business development, preferably in food, drink or FMCG sectors.

  • Proficient in the use of the big four retailers CRM systems

• Proven track record in new business development and managing/growing client relationships.

• Demonstrable experience in developing strategic and commercial business plans.

• Ability to identify and leverage opportunities for growth and revenue.

• Strong understanding of finance and measures of performance.

• Experience with creating strong routes into new and emerging markets.

• Genuine interest in, and knowledge of, Scottish goods and the food industry.

• Ability to analyse sales data, identify trends, and create actionable insights.

• Able to work independently, under pressure and be able to adapt to changing client and market needs.

• Able to think outside the box and develop strong licencing and collaborative opportunities.

• Outstanding interpersonal, written, and verbal communication skills, enabling clear and effective collaboration with both internal teams and external stakeholders.

• Excellent presentation abilities to confidently convey information, ideas, and insights across diverse audiences.

• Full, clean driving license required and ability to travel as required to suit the demands of the business.


Location: Hybrid/ 2-3 days in the office, Kilmarnock Ayrshire (with occasional traveling within UK and regular client site visits)


Salary: Competitive, with performance-based bonus, car & package


Employment Type: Full-time, Permanent


Applications: Apply in writing with covering letter and CV to hr@browningsbakers.com. Closing date Friday 6th December.

No agencies please.