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Head of Spa Sales EMEA
3 months ago
Aromatherapy Associates has been sharing the therapeutic powers of essential oils for over 35 years. The Brand was founded in 1985 by Geraldine Howard & Sue Beechey, therapists that had trained under the renowned aromatherapist Micheline Arcier, who can be traced back to the modern-day founders of aromatherapy. It was then that they experienced first-hand the powerfully positive effects of essential oils on our physical and emotional wellbeing.
As a Company we have a family culture and live by one of Geraldine’s beliefs: “It’s more than just a business, it’s a way of life”.
The brand is present in over 50 markets globally with Regional Sales offices in the UK, US and Hong Kong. Distribution is across Spa, Retail, Online Retailers, E-commerce and Distributor partners.
As aromatherapy experts, our vision has remained constant for a generation – sharing the power and therapeutic effects of natural essential oils. Our award-winning blends have gained recognition across the beauty world for their transformative effects on the mind, body and skin.
Expertly hand-blended in our London laboratory, our essential oils and unique active botanicals have created innovations in body and skincare.
We care deeply about the ingredients we use and how we deliver them to you. We take a mindful approach to the origins, workers wellbeing and certification of all our oils and botanicals, with a commitment to evolving our support for global community projects.
Our sustainability vision is an ongoing endeavour, along with our desire to create the very best aromatherapy products, so you can enjoy beautiful, glowing, healthy skin, free from harsh chemicals and unnecessary synthetics.
Code of best practice:
Act as an ambassador of a world-class brand and deliver our products and services in accordance with the Standard Operating Procedures to ensure customers receive the expected and desirable level of customer service through a sincere approach of professionalism, valuable parting of knowledgeable advice, unsurpassed quality of delivery and genuine attention to customer fulfilment and experience.
Job Summary
The Head of Spa Sales EMEA & Corporate is responsible for the maintenance and profitable sales growth of new and existing Spa accounts within the EMEA region, as well as managing relationships and business development with the centralised corporate partners (currently Mandarin Oriental and Marriott).
The role reports into the Chief Commercial Officer.
This role requires a strong understanding of the spa industry, exceptional leadership skills, and a strategic mindset to drive business growth and maintain client relationships at a corporate level.
Key Responsibilities
1. Business Maintenance (EMEA Spa):
- Develop and implement strategies to maintain existing business relationships and ensure client satisfaction.
- Identify opportunities for upselling and cross-selling spa services and products to existing clients.
- Conduct regular client meetings to assess their needs, address any concerns, and provide solutions.
- Collaborate with the marketing team to create targeted campaigns to retain and attract new clients.
2. Key Performance Indicator (KPI) Management:
- Define and track KPIs related to sales performance, client retention, and revenue growth.
- Analyse sales data and market trends to identify areas for improvement and develop action plans.
- Regularly report on KPIs to senior management, highlighting achievements, challenges, and opportunities.
3. Business Development (Spa EMEA):
- Identify and pursue new business opportunities to expand the spa's client base and revenue streams.
- Conduct market research to identify potential target markets and develop strategies to penetrate them.
- Collaborate with the marketing team to create effective sales and marketing materials.
- Attend industry events, conferences, and trade shows to network and promote the spa's services.
4. Corporate Relationship Management:
- Serve as the main point of contact for corporate accounts, ensuring their needs are met and expectations are exceeded.
- Build and maintain strong relationships with key stakeholders in corporate accounts.
- Act as a trusted advisor to corporate clients, providing insights and recommendations to enhance their business.
- Ensure excellent customer service and satisfaction for corporate clients.
- Regular visits to corporate accounts, including pops ups, trainings, sell in quarterly meetings
- Creating bespoke marketing and promotional activities for regional and cooperate entities
Role Requirements
- Experience in corporate sales and business development in the spa industry.
- Proven experience in the spa industry, with a focus on sales and business development.
- Strong leadership and management skills, with the ability to motivate and inspire a sales team.
- Excellent communication and interpersonal skills to build and maintain client relationships.
- Analytical mindset with the ability to interpret sales data and make data-driven decisions.
- Proactive and results-oriented, with a track record of achieving sales targets and KPIs.
- Knowledge of spa industry trends, products, and services.
- Proficiency in CRM software and sales management tools.
- Willingness to travel for client meetings, industry events, and business development opportunities.
Aromatherapy Associates is dedicated to fostering a workplace that values diversity, equity, and inclusion. We believe that a diverse workforce leads to richer discussions, innovative ideas, and better outcomes for our team and the communities we serve. We actively encourage applicants from all backgrounds to join us in our mission to create a more inclusive and equitable future.
