Social Media and Brand Lead

2 months ago

London, United Kingdom William Blake Group Full time

 

Responibilities 

  • Lead the long-term social channel roadmap across Europe and Asia
  • Establish a strategic approach to social media content that aligns with the global strategy but is adapted to the regional business needs, culture, trends, and social platforms.
  • Partner and collaborate with key teams and people across the company to identify content needs, gaps, and opportunities to enhance brand visibility and thought leadership in Europe & Asia
  • Maintains strong communication with internal and external media teams and understand how to influence relevant stakeholders to ensure a robust social media programme and pipeline.
  • Understands handoffs between delivery steps, assists teams in coordinating and delivery
  • Provide regular reporting and communications on social media initiatives, campaigns, and performance to key marketing groups and the broader business.
  • Collaborate closely with the marketing, media, content and digital teams on the ideation and execution of integrated campaigns that drive engagement, reputation and brand awareness through social channels Create a test-and-learn philosophy to drive digital and creative performance across social, paid, organic, and more
  • Champion and lead the creation of best-in-class content assets that are on-brand and optimised for social media and associated user journeys. 
  • Coordinate content creation and curation using a creative and broad approach to formats (e.g. blog, video, podcast, graphic, data visualisation), ensuring consistency in messaging, visuals, and tone of voice.
  • Manages and oversees overall social program governance, process, and operations. This includes leading best practices and settings and streamlining and simplifying operating procedures (from planning to approval to publishing).
  • Implementing and simplifying a workflow and calendaring tool – a single source of truth for social activities.
  • Review and update social media guidelines, procedures, and training to reflect the latest industry standards and best practices.

 

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