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Product Marketing Specialist

4 months ago


North Shields, United Kingdom DFDS Full time

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Product Marketing Specialist.

Be part of the movement - and play your part

About the role

As a member of the Product Marketing Team, you’ll play a multi-disciplined role. Your responsibilities include creating and implementing a compelling product and contracting strategy for specific passenger routes. Additionally, you’ll develop an integrated plan informed by data-driven insights, ensuring that our tourism products align with commercial opportunities and route strategies.

You will be responsible for:

  • Close work with marketing and sales teams to define multi-channel strategy and ensure always on and burst activities effectively promote the product range.
  • Monitor and interpret Product marketing sales channel performance to hit volume and revenue targets.
  • Working in the route Agile Team, confidently launch and kick off new tourism products to ensure all stakeholders are captivated and excited to deliver our amazing range of unique experiences for our customers.
  • Manage, implement and support with o Tour Operator - Dynamically linked partners. Primary focus. o Standard Products - Full Price Products that exist all year o Ancillary Product - Add On’s, TPA’s, Football and Bundled value initiatives o Groups - contract and load propositions to support the group strategy
  • Negotiate and maintain a contracts for route land arrangement products including selected onboard and group requirements.
  • Deliver tourism partner arrangements within a structured time frame based on an informed roadmap alongside SPM.
  • Work with Head of Product on managing licenses and regulatory affairs (Insurances, package travel bonds, etc).

About you

Are you a dynamic marketing professional with a passion for travel? We're looking for someone who brings a wealth of experience across the marketing spectrum and a deep understanding of the travel industry. If you have strong people management skills, outstanding communication abilities, and a knack for project management, we want to hear from you. Your expertise should include in-depth knowledge of Seabook and a flair for creating compelling digital content, whether it's blog posts, sales copy, podcasts, or graphics. You'll be joining a vibrant, social team that spans various locations, so being a self-starter who thrives on collaboration is essential. If you love travel and are comfortable hitting the road, this could be the perfect role for you.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.