Product Marketing Strategist
4 days ago
We are seeking a highly skilled Product Marketing Specialist to join our team at DFDS. As a key member of our Product Marketing Team, you will play a multi-disciplined role, responsible for creating and implementing a compelling product and contracting strategy for specific passenger routes.
Key Responsibilities- Close work with marketing and sales teams to define multi-channel strategy and ensure always on and burst activities effectively promote the product range.
- Monitor and interpret Product marketing sales channel performance to hit volume and revenue targets.
- Work in the route Agile Team, confidently launch and kick off new tourism products to ensure all stakeholders are captivated and excited to deliver our amazing range of unique experiences for our customers.
- Manage, implement and support with o Tour Operator – Dynamically linked partners. Primary focus. o Standard Products – Full Price Products that exist all year o Ancillary Product – Add On's, TPA's, Football and Bundled value initiatives o Groups – contract and load propositions to support the group strategy
- Negotiate and maintain contracts for route land arrangement products including selected onboard and group requirements.
- Deliver tourism partner arrangements within a structured time frame based on an informed roadmap alongside SPM.
- Work with Head of Product on managing licenses and regulatory affairs (Insurances, package travel bonds, etc).
We are looking for a dynamic marketing professional with a passion for travel. You should have a wealth of experience across the marketing spectrum and a deep understanding of the travel industry. Strong people management skills, outstanding communication abilities, and a knack for project management are essential. In-depth knowledge of Seabook and a flair for creating compelling digital content, whether it's blog posts, sales copy, podcasts, or graphics, are also required.
You'll be joining a vibrant, social team that spans various locations, so being a self-starter who thrives on collaboration is essential. If you love travel and are comfortable hitting the road, this could be the perfect role for you.
What We OfferWe think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
As a valued member of our team, you'll have access to some fantastic benefits, including life assurance cover, contributory company pension scheme, holiday purchase scheme, free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips, and a huge range of retail discounts from high street and online retailers.
Cashback on health care, including dental, optical, physiotherapy, prescriptions, specialist consultations and much more, is also available. Access to Thrive, our award-winning Wellbeing platform, and mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing are also included.
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