Public Relations and Content Marketing Executive

About Everest Group

Everest Group is a leading research firm helping business leaders make confident decisions. We guide clients through today’s market challenges and strengthen their strategies by applying contextualized problem-solving to their unique situations. This drives maximized operational and financial performance and transformative experiences. Our deep expertise and tenacious research focused on technology, business processes, and engineering through the lenses of talent, sustainability, and sourcing delivers precise and action-oriented guidance. Find further details and in-depth content at www.everestgrp.com.

Everest Group is with you on the journey. We are committed to empowering team members to develop their potential, share their authentic selves, and inclusively engage. This means we continually celebrate the diverse journeys different individuals cultivate. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for solving challenges, you will find a home at Everest Group.

Job Overview

Everest Group is looking for a Public Relations professional and proficient writer to join our marketing team as a remote PR & Content Marketing Executive. This is a full-time position for someone with experience writing for B2B audiences. You will own our PR strategy, planning, direction, and execution. Along with the content team, you will contribute to the creation of engaging and diverse marketing content that drives brand awareness, generates leads, and fosters customer relationships through ad campaigns (large and small), email marketing, landing page and website copy, event and virtual event promotions, product launches, marketing materials, social media content, and more You should have experience with project management and project management tools, as well as the ability to work across stakeholder groups, departments, and regions.

The ideal candidate will have content marketing experience and possess strong writing, editing, and marketing skills with a passion for creating creative content. Additionally, the candidate must be a detail-orientated collaborator who can independently initiate and manage projects. Content is often at the center of our campaigns, and you’ll help bring our brand to life in compelling ways.

Writing/Marketing Skills

• Experience in written content creation, with high attention to detail
• Experience with Public Relations industry best practices as well as online, broadcast and print
• Familiarity with global media environments including the US, UK, and India
• Comfortable creating a strong network and relationship-building in niche industries
• Ability to pitch media stories and shape content for targeted dissemination and reach
• Knowledge of SEO best practices and familiarity with including keywords into content
• Strong editing and reviewing skills
• Strong project management skills with the ability to work with a team to meet clear deadlines
• Ability to work both independently and collaboratively
• Determination to jump in and learn the ins and outs of the research industry, what Everest Group does, how the company works, and our branding
• Knowledge of how to utilize data and analytics to measure content performance
• Desire to keep up with content marketing trends, be a continuous learner, and share ideas and strategy for improvements
• Ability to thrive in a collaborative and fast-paced work environment with demonstrated attention to detail and accuracy
• Experience editing websites using CMS systems, such as WordPress
• Sense of responsibility and ownership for content developed
• Comfortable editing for digital mediums, such as social media or email subject lines and headlines, to drive responses and engagement
• Passion for testing and learning from others as to what works and what drives responses from our community

Key PR Responsibilities

• Overall PR strategy planning, direction and execution
• Chasing/sourcing useful information from analysts
• Creating/disseminating PR guides to analysts and internal speakers
• Creation and submission of PR reports/updates
• Collaboration with internal staff and senior management
• Managing media relations
• Writing PR copy
• Promotion of conference events, research, and IP products in publications within our niches
• Promotion and positioning of analysts/senior management figures as leaders in our field
• Ad-hoc chasing of PR opportunities/response to journalist queries
• Advising on social media/digital PR/advertising campaigns for the promotion of research/events
• Handling ad-hoc PR requests from external sources
• Organizing and facilitating virtual/in-person press conferences for events (along with speaker releases, press passes etc.)

Key Content Responsibilities to Assist With

• Work closely with colleagues and stakeholders to plan and deliver differentiated impactful content across the buyer journey to support campaigns and drive strategic objectives
• Produce a diverse range of high-quality marketing content tailored for different platforms and audiences
• Write/edit copy for event and webinar invitations and agendas targeting specific audiences and regions
• Develop messaging concepts for digital ad campaigns across a range of industries
• Review and edit a variety of marketing materials, from newsletters and emails to video and social posts
• Leverage SEO optimization for relevant content, working closely with the SEO team to ensure compliance with strategy
• Share your writing expertise with teammates and stakeholders to support projects
• Implement proper UTM tracking for all content campaigns
• Act as a brand advocate and strive for excellence in maintaining voice and style continuity, embedding our brand messaging and tone in all content
• Work closely with the design team to create social banners and other marketing materials
• Look for ways to captivate audiences and increase engagement through subject line testing and other A/B testing
• Be backup for the brand reviews inbox, reviewing and editing client content to ensure our citation guidelines and brand principles are adhered to. This includes press releases, landing pages, blogs, and promotional assets
• Often check the legitimacy of client promotions and liaise with the analyst community for verification
• Review and edit quotes from the analyst community for client promotional content, paying particular attention to grammar and style
• On occasion, serve as the brand compliance advisor to stakeholders, advocating for brand compliance
• Ensure brand consistency in line with brand guidelines and tone of voice

Aptitude/Skills

• Passion for writing, PR and marketing and a strong sense of creativity and imagination
• Strong writing and editing skills
• Ability to create short- and long-term content
• Experience working within a small team whose members have overlapping responsibilities and complementary skill sets
• Excellent project management skills and ability to work on multiple projects simultaneously
• Attention to detail
• Ability to prioritize activities with limited direction
• Motivated by a fast-paced, entrepreneurial-like atmosphere, where you can make significant contributions
• Enjoy working with smart people across the globe, including marketing team members, sales directors, analysts, industry partners, and senior executives

Everest Group complies with the GDPR, CCPA/CPRA and other data protection regulations.

For more information on how Everest Group processes your personal information, please read our Privacy Notice (www.everestgrp.com/privacy-notice-for-applicants-employees-and-contractors/). By submitting this application, you indicate that you have read and understand our privacy terms and consent to the processing of your personal information by us. To exercise your data subject rights under GDPR, CCPA/CPRA you can fill in our form available at Data Rights – Everest Group (everestgrp.com). You can email your data protection request to privacy@everestgrp.com.

Everest Group is an equal opportunity employer. We have a culture of inclusion, and we provide equal opportunities for all applicants and employees, including those with disabilities. We are committed to providing an environment that is free of all discrimination and harassment and to treating all individuals with respect.