Senior Marketing Executive

6 months ago


Glasgow, United Kingdom Optical Express Group Full time

**Senior Marketing Executive**

**As a Senior Marketing Executive your main duties will involve**:

- Producing compelling and easily understandable written materials/literature aimed at patients and healthcare professionals.
- Using excellent writing skills to develop and optimise content for our website(s), to include landing pages, blog posts, and other digital assets.
- Supporting the development and execution of PR campaigns to enhance brand visibility.
- Crafting and coordinating communications to patients, ensuring consistent brand messaging across all marketing materials and campaigns.
- Creating compelling content for various social media platforms and monitoring and engaging with the online community.
- Collecting and curating patient testimonials that highlight the positive impact of our services.
- Collaborating with the wider marketing team and other departments to develop and execute strategic marketing plans aligned with overall business objectives.
- Utilising analytical tools to measure the effectiveness of marketing efforts and campaigns and providing regular updates.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) in a marketing role.
- Strong understanding of marketing principles, brand management, and marketing communications.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and prioritise workflow effectively.

**What’s in it for you?**
- Competitive salary
- Free or discounted optical products/procedures
- Career progression
- Modern working environment with superb technology support



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