Content Marketing Executive

6 days ago

Glasgow, United Kingdom Cobry Full time

**About the role**:
**What the role is**

As the Content Marketing Executive, you will hold the exciting role of being responsible for the content creation and strategy across our marketing platforms. Reporting directly to the Sales Manager, you will be an integral part of our go-to-market team, tasked with the execution of marketing systems and strategies designed to enhance our brand presence and drive business growth. This position is ideal for someone with a creative flair, a strong drive to achieve, and a keen interest in learning and professional development within content marketing.

**Primary Responsibilities**

On a day-to-day basis you will:

- Create marketing materials that promote Cobry’s products and services, including:
- Blogs
- Website optimisation
- Short and long-form video
- Social media
- Oversee all aspects of marketing, digital, design and social.
- Record both input and output metrics to assess marketing performance
- Lead marketing meetings for team alignment.
- Manage and implement marketing activities and digital campaigns with a view to supporting sales performance and strategy.
- Analyse the competitive environment and business trends.
- Create social content and monitor the performance of these channels.
- Plan and attend events - both third-party and Cobry-hosted ones
- Regularly assess the effectiveness of marketing campaigns and implement necessary changes or improvements.
- Liaise with the sales team to create relevant sales and marketing resources.
- Liaise with colleagues to develop client case studies.
- Maintain and update the Cobry website and Google resource site.
- Work with the wider team as a resource for content
- Drive the integration of AI tools into the marketing systems of the business

**You will need**:
To excel in this position, you need to bring the following:

- Drive: Sets high standards for themselves and pushes the role forward
- Curiosity: Constantly learning and exploring new possibilities
- Organisation: Plans and prioritises in an efficient, productive manner.
- Communication: Speaks and writes clearly and concisely.
- Creativity: Generates new and innovative approaches to problems.
- Accountability: Does what they say they’re going to do.
- Enthusiasm: Shows excitement for work with a can-do attitude.
- High Standards: Expects personal and team performance to be the best.
- Listening Skills: Lets others speak and welcomes their viewpoints.
- Analytical: Processes data and draws insightful conclusions from it.
- Proactivity: Can act without being told what to do and brings new ideas.

**Qualifications and Experience that would help you in this role**
- A degree in Marketing or a related field is preferred
- Experience in a startup or small business environment is a plus
- Some proficiency with digital marketing tools and platforms.

However, to succeed in this role, you don’t require any specific qualifications. We’re interested in drive, new ideas, and the ability to create value for the business.

**The people part**

We place a great emphasis on our culture. We’re a highly collaborative company using the latest technologies, and you can expect to deal with multiple teams with different ways of working. If you are an empathetic, understanding and self-motivated person, you will excel at Cobry.

**What’s in it for you**

We value continuous professional & personal development - and we're not just saying that; we really mean it You’ll have the opportunity to spend a portion of in-work hours on professional development, and we have other options for self-paced training. Our work in Google Cloud means there are many opportunities in specific technology areas too, so you can sharpen up your technical, sales, or marketing skills using our learning platforms. You’ll also be part of a tight-knit team that have a clear vision of how they make a difference.

**About us**:
**Why Cobry?**

Our team has great freedom in their work and the corresponding responsibility to do the right thing for our customers. Instead of controlling the Cobry team with process and bureaucracy, we enable innovation by providing great autonomy, so you can do the job you need to do without micro-management.

The team will empower you to excel in your role and contribute to the organisation’s continued success. You’ll also have the opportunity to constantly improve your skills and knowledge, influencing how your role is delivered. You’ll also be involved in the thick of things, a wide variety of projects, recognition of a job well done & the opportunity to work with a dynamic & highly collaborative team.

Our culture - we believe in businesses being a driving force for positive change, and we actively encourage and support everyone at Cobry to get involved if they wish. Cobry was formed with a low impact ethos in 2013, and ever since has continued to commit to being a sustainable business which has a positive impact on its employees, partners, customers, socie

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