Marketing Executive

4 months ago


Glasgow, United Kingdom Universal Business Team Full time

[ The role ]
- Manage relevant social media platforms and publish relevant content.
- Create blogs for website and posting on social media.
- Maintain accurate CRM notes and tracking of responses from clients, including tracking stages of marketing activities each prospect is at.
- Maintain accurate CRM with relevant prospect details. Assist qualifying relevant contact and contact details.
- Graphic and text design for digital and physical marketing material, such as flyers, and occasional other business resources (such as presentation for supplier review meetings).
- Organise events such as exhibitions, or site visits by customers.
- SEO and PPC management.
- Create case study and product explainer articles and videos.
- Provide text and other input to outsourced partners, such as for website or catalogue product descriptions.
- Ensure website is market leading, working with outsourced agencies.
- Communicate internally and assist maintaining consistent messaging and brand presentation.
- Ensure our positioning and messaging is effective, and continuously improve.
- Coordinate and conduct market research into industry trends, competitor presence, customer and prospect feedback and recognition of our expertise. Some of this will be with market research specialists.
- Marketing related administration, including reporting and budget management.
- Hold regular meetings with outsourced partners to ensure accountability to brief and deadlines.

**Requirements**:

- Previous experience of working as a Marketing Coordinator/Executive
- Ambitious and passionate about marketing
- Excellent content/copywriting abilities
- Experience of content creating on social media
- Ability to manage external agencies with brief and fulfilment
- Experience of working within a small business
- Hands on marketing experience from concept to completion
- Wanting progression

**Benefits**:
£28,000 - £35,000 per annum depending on experience
Bonuses based on company performance profit share
Hybrid working options
Flexible working hours



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