Senior Campaign Manager, EMEA
5 days ago
With 1000 intelligence professionals over $300M in sales and serving over 1900 clients worldwide Recorded Future is the worlds most advanced and largest intelligence companySenior Campaigns Manager - EMEAPosition OverviewWe are seeking an experienced Senior Campaigns Manager to lead integrated marketing campaigns across EMEA. This role will drive demand generation brand awareness and pipeline growth through strategic campaign development execution and optimisation. The ideal candidate combines creative campaign thinking with analytical rigor and has a proven track record of success in B2B cybersecurity marketing.Key ResponsibilitiesCampaign Strategy & PlanningDevelop and execute comprehensive integrated marketing campaigns aligned with EMEA business objectives and sales targetsDesign and implement account-based marketing (ABM) strategies targeting high-value enterprise accounts and key prospectsCreate annual and quarterly campaign calendars that support pipeline generation brand awareness and customer engagement goalsCollaborate with product marketing sales and regional teams to ensure campaigns address market needs and buyer personasDefine campaign messaging positioning and value propositions that resonate with cybersecurity decision-makers across different account tiersCampaign Execution & ManagementLead cross-functional campaign teams including creative digital marketing events and sales developmentExecute personalised ABM campaigns for named accounts working closely with sales teams to coordinate account-specific messaging and touchpointsCoordinate multi-channel campaign execution across digital webinars email social media and traditional channelsManage campaign budgets timelines and resource allocation to maximise ROI across both broad-reach and targeted ABM initiativesPerformance Analysis & OptimisationEstablish KPIs and success metrics for all campaigns including pipeline contribution lead quality revenue attribution and ABM account engagementTrack ABM-specific metrics such as account penetration deal velocity and multi-stakeholder engagement within target accountsConduct regular campaign performance reviews and implement data-driven optimisationsProvide detailed reporting and insights to executive leadership on campaign effectiveness market trends and ABM program ROIA/B test creative elements messaging and channels to continuously improve performance across both broad campaigns and account-specific initiativesMarket Intelligence & InnovationStay current on cybersecurity market trends competitive landscape and buyer behaviour patternsIdentify new campaign opportunities and channels to reach target audiencesDevelop innovative campaign concepts that differentiate Recorded Future in the marketPartner with analyst relations and thought leadership teams to amplify campaign impactTeam Leadership & DevelopmentManage and mentor a team of campaign marketing professionalsFoster a culture of creativity accountability and continuous learningSupport professional development and career growth of team membersRequired QualificationsExperience & Background8 years of B2B marketing experience with 5 years in campaign management rolesProven track record in cybersecurity technology or software marketingExperience managing campaigns at scale and complex sales cyclesDemonstrated success with account-based marketing (ABM) programs including account selection campaign personalization and sales-marketing alignmentExperience working with enterprise accounts and multi-stakeholder buying committeesTechnical SkillsExpertise with marketing automation platforms (Marketo HubSpot and ABM platforms (6sense)Proficiency with CRM systems (Salesforce)Strong understanding of digital marketing channels SEO/SEM and social media marketingExperience with account-based marketing (ABM) strategies tools and measurement frameworksPreferred QualificationsMBA or advanced degree in Marketing Business or related fieldExperience in threat intelligence cybersecurity or related technology sectorsBackground with enterprise or mid-market B2B sales cyclesCertification in marketing automation platforms or digital marketingExperience multi-regional campaign coordinationWhy should you join Recorded FutureRecorded Future employees (or Futurists) represent over 40 nationalities and embody our core values of having high standards practicing inclusion and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.Want more infoBlog & Podcast: Learn everything you want to know (and maybe some things youd rather not know) about the world of cyber threat intelligenceLinkedin Instagram&Twitter: Whats happening at Recorded FutureThe Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing fieldTimeline: History of Recorded FutureRecognition: Check out our awards and announcementsWe are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work Recorded Future is made a better place every day.If you need any accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to our recruiting team at Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race religion color national origin gender including pregnancy sexual orientation gender identity age marital status veteran status disability or any other characteristic protected by law.Recorded Future will not discharge discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about discussed or disclosed the compensation of the employee or applicant or another employee or applicant.Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts and in alignment with our hiring practices across all jurisdictions.Notice to Agency and Search Firm Representatives:Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future including those sent to our employees or through our website will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.Agencies must have a valid written agreement in place with Recorded Futures recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.Required Experience:Manager Key Skills HR & Payroll,Instrument,Corporate Sales,Corporate Risk Management,Administrative Services,Database Administration Employment Type : Full Time Experience: years Vacancy: 1
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Greater London, United Kingdom Recorded Future Full timeWith 1000 intelligence professionals over $300M in sales and serving over 1900 clients worldwide Recorded Future is the worlds most advanced and largest intelligence company! Senior Campaigns Manager - EMEA Position Overview We are seeking an experienced Senior Campaigns Manager to lead integrated marketing campaigns across EMEA. This role will drive demand...
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