Global Head of Campaign Marketing

3 weeks ago

London, United Kingdom This is an IT support group Full time
Global Head of Campaign Marketing

As the Global Head of Campaign Marketing, you are the creator and owner of our Annual & Seasonal Marketing Strategies, the editor and defender of our Brand and Product positioning and integrator of channel and regional strategic plans that bring our products to life with industry-defining uniqueness and clarity.

Being a visionary, connector, and operator, you will drive strategy and efficiency across our three product categories:

  • Icons (Drive desire and consideration for our Iconic products – the cornerstone of our brand and business)
  • Newness (developing future franchises, bringing seasonal freshness and new consumers to the brand)
  • Energy (driving brand heat and cultural relevance through collaboration and innovation)

Sitting within the global brand marketing function, this role is pivotal to elevating our overall strategic output that guides the marketing organisation. That means evolving and improving how we brief, upleveling our research, and improving our overall end-to-end planning and process.

You will empower creativity, collaboration and confidence across the business through evangelizing and shepherding our strategies, inspiring all with your attitude for excellence and your unstoppable passion to become the consumers' favourite brand by being the best product storytellers in the industry.

You will drive and inspire the team to work in lockstep with the product managers, key channel leads and go-to-market team to deliver robust campaign plans against key milestones that drive overall brand and business objectives setting KPI’s to track and optimise all outputs.

You will be responsible for:

  • Strategy & Planning : Ensuring the Brand strategy is the centre point of our functional strategic plans, developing and implementing strategic marketing communications planning, creation and delivery around key consumer propositions and products, in close collaboration with the Global Marketing Director.
  • Campaign Excellence : Elevate the creative briefs we deliver, by setting the standard and guiding the team. That starts with cross-functional strategic planning, which means understanding our full range of touchpoints and partnering closely with our creative leads.
  • Systematic brand health measurement and action planning : Working with our Brand Strategy team to evolve how we do research, leveraging consumer insights, market trends, and competitive analysis. Establishing performance metrics and KPIs at an annual, seasonal and campaign level to gauge the impact of brand initiatives, and continually refine strategies based on data-driven insights.
  • Budget Management : Spearhead senior-level stakeholder management and engagement in strategy and budget approval. Own the process and deployment, including allocation to key product stories, splits between production, creative and regional implementation while ensuring all aspects are within planned budget.
  • Drive Brand GTM integration as part of the cross-functional Go-to-Market process.
  • Agency Management : Responsible for overseeing an efficient and effective agency (external and internal) roster across the end-to-end value chain.
  • Calendar : Shape and deliver a seasonal approach and POV. Govern and execute the Brand Comms Activation Calendar in close partnership with all key markets and channel touchpoints.
  • Toolkit creation and Activation : Deliver consistent, distinctive and emotional season expressions to enable touchpoint teams and Key Markets to create impact for brand and the business with ONE voice.
  • Lead and manage the team to support the delivery of all campaigns whilst actively supporting their development.

THE STUFF THAT SETS YOU APART:

  • Experience in developing and implementing global brand comms strategy.
  • Excels at brief writing, research, planning, collaboration and storytelling. You need to know how to inspire creative and unearth insights that can drive a marketing process, managing feedback loops through to approval & execution.
  • Strong track record in driving creative and innovative work by bringing out the best in creative and media agency partners. Working with an in-house agency is a plus.
  • Ability to make effective and persuasive presentations that inform and inspire.
  • Strong communicator that is clear, concise and tailored to various audiences.
  • Ability to work independently under little guidance on several projects simultaneously.
  • Adaptable to change, make decisions and act comfortably with uncertainty.
  • Experience in leading teams – within both direct and informal matrix environment.

YOUR FUNDAMENTAL QUALITIES

It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

  • Proven track record with experience managing communications in a leading global brand environment.
  • Strong affinity with the Dr. Martens brand with an awareness of art, fashion, music culture.
  • Sound competitor knowledge, you know what the drivers of product love are and how to balance this through commercial communications.
  • Critical thinking, identify, track and optimize relevant campaign KPI’s to be able to provide campaign analysis and communicate to the wider business once delivered to determine ROI.
  • High attention to detail, meticulous budget planning and overall management in partnership with Global Marketing Director.
  • An analytical mindset with an ability to translate insights to action.
  • Excellent project management skills.
  • Proficiency in MS Office applications and visual presentation of information (PPT critical).
  • Strong collaborator, negotiator and influencer.

WHAT’S IN IT FOR YOU?

  • Hybrid working.
  • Welcome to the family free pair of Docs.
  • 65% off all Docs.
  • Award-winning ‘Buy As You Earn’ Dr. Martens share plan.
  • Private healthcare.
  • A dedicated culture team.
  • 2 paid volunteer days per year.
  • Amazing Camden based offices with roof terrace overlooking the canal.

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

#J-18808-Ljbffr

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