Paid Search Manager
3 weeks ago
Job Title: Paid Search Manager
Location: London, UK
Job Type: Full-time, Permanent
About the Role:We are looking for an experienced and data-driven Paid Search Manager to join our dynamic team in London. As a Paid Search Manager, you will be responsible for leading and executing our paid search strategy across multiple platforms to drive traffic, conversions, and growth for our clients. This role requires a strategic thinker with a deep understanding of paid search best practices, strong analytical skills, and a passion for delivering outstanding results.
Key Responsibilities:-
Paid Search Strategy:
- Develop and implement comprehensive paid search strategies to achieve client objectives, including increasing traffic, improving conversion rates, and maximizing ROI.
- Stay current with the latest trends and best practices in paid search and search engine marketing (SEM), and apply these insights to ongoing campaigns.
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Campaign Management:
- Manage, optimize, and scale paid search campaigns across platforms such as Google Ads, Microsoft Advertising (Bing), and other relevant search engines.
- Conduct keyword research, ad copy testing, and landing page optimization to improve campaign performance.
- Monitor daily campaign performance, making data-driven adjustments to bids, budgets, and targeting to ensure optimal results.
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Analytics and Reporting:
- Utilize analytics tools such as Google Analytics, Google Tag Manager, and other platforms to track, analyze, and report on campaign performance.
- Prepare and present detailed performance reports, highlighting key metrics, insights, and recommendations for improvement.
- Conduct post-campaign analysis to measure the effectiveness of campaigns and identify areas for future enhancement.
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Budget Management:
- Effectively manage and allocate budgets across campaigns to maximize efficiency and ensure alignment with client goals.
- Monitor and control spending, ensuring that campaigns remain within budget while delivering maximum impact.
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Collaboration and Leadership:
- Collaborate with the wider marketing team, including SEO, content, and social media teams, to ensure a cohesive and integrated approach to digital marketing.
- Mentor and guide junior team members, providing training and support to help them develop their skills in paid search.
- Work closely with clients to understand their business objectives, providing regular updates and strategic recommendations.
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Client Management:
- Serve as the primary point of contact for clients regarding paid search activities, building and maintaining strong relationships.
- Develop and present strategic plans, campaign proposals, and performance reviews to clients, ensuring their satisfaction and trust in our services.
- Experience: Minimum 3-5 years of experience in paid search/SEM, with a proven track record of managing successful campaigns.
- Technical Skills: Proficiency in Google Ads, Microsoft Advertising, Google Analytics, and other SEM tools. Experience with bid management platforms like Kenshoo or Marin is a plus.
- Analytical Abilities: Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.
- Communication Skills: Excellent communication and presentation skills, with the ability to articulate strategies and campaign results clearly to clients and internal stakeholders.
- Attention to Detail: High level of accuracy and attention to detail, particularly in campaign execution, reporting, and budget management.
- Education: Bachelor’s degree in Marketing, Business, or a related field is preferred but not essential.
- Adaptability: Ability to thrive in a fast-paced environment, managing multiple projects and deadlines effectively.
- Competitive salary with performance-based bonuses.
- Opportunities for professional development and career advancement.
- Flexible working arrangements, including the option for remote work.
- Access to ongoing training and industry certifications.
- A collaborative and innovative work environment in the heart of London
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