Paid Search Manager
2 weeks ago
Paid Search Manager
Hybrid - Min 2 days a week in the London office.
£50,000 to £60,000
Full time and permanent. Salary – dependant on level of skills plus flexible working arrangements, excellent benefits package, private medical and excellent holiday allowance from day 1.
Our client is an exciting global fintech, they are a diverse business and have offices in Europe, Middle East, Asia & Africa.
The role:
This is an excellent opportunity for a highly technical and importantly a hand on Paid Search Manager with expertise in managing direct response paid search campaigns through the mid-funnel and low-funnel performance marketing. We need someone analytical, data led with a technical mindset.
What you will do:
- Develop strategies and manage all aspects of paid search campaigns, including setup, optimization, monitoring, reporting and performance analytics.
- Interrogate data to optimize campaigns
- Utilise AI and machine learning to automate bidding, personalize ad copy, and improve targeting.
- Campaigns tracking & tagging, floodlights, tags, conversion tracking, value-based bidding (VBB), performance marketing automation
- Create campaigns in Google and Bing ad platforms
- Optimize landing pages, ad copy, to better conversions and improve performance,
- Work with floodlight
- Manage strategy, challenge and build relationship with external agencies.
Essential skills and experience needed:
- 4 – 5 years experienced focused in paid search, campaign management and optimization.
- Skilled in managing and planning campaigns across Google Ads, Microsoft Ads, SA360.
- good knowledge of paid search campaigns conversion tracking and set up (via google tag manager, google analytics, campaign manager 360 or similar)
- Highly technical in paid search platforms such as Google Ads, Microsoft Ads, Apple Search Ads etc.
- Skilled in Google Analytics and analytics tools to analyse and track performance.
- tech/digital savvy, detail oriented and able to deliver on deadline
Good to Have, but not essential:
Knowledge of DV360, Campaign Manager, Affiliate Referral marketing would be great but isn’t essential. Similarly - experience in APP performance marketing (e.g., Apple Search Ads, Google App campaigns, Snapchat, TikTok, and X).
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