Digital Marketing Manager

4 weeks ago

London, United Kingdom Resident Hotels Full time

Are you interested in progressing your career in Digital Marketing and looking for a new challenge?

Resident Hotels is seeking an enthusiastic Digital Marketing Manager to join our growing team, creating personalised experiences to mirror our guests onsite experience.

Resident Hotels is a specialist Hotel Management platform, that manages three hotel brands The Resident, Sleeperz and Cityroomz. We currently manage 10 hotels across the three brands.

The Role
As the Digital Marketing Manager, you will play a pivotal role in driving our digital strategy to increase brand awareness, guests engagement, and bookings. You will oversee all digital marketing activities, from social media campaigns to website optimization, ensuring consistency and excellence across all online platforms.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy aligned with the brand's goals.
  • Manage and optimise all the brands website, ensuring exceptional user experience, SEO performance, high conversion rates and cost optimisation.
  • Plan, implement, and analyse paid advertising campaigns (PPC, social media, display ads, etc.) to maximize ROI.
  • Create engaging and on-brand content for social media platforms, and email marketing campaigns.
  • Monitor, report and analyse performance metrics to inform data-driven decisions and improve marketing efforts.
  • Manage relationships with external agencies , ensuring projects are delivered on time and within budget.
  • Stay up-to-date with industry trends, emerging technologies, and competitors to identify new opportunities.
  • Collaborate with internal teams, including Sales, Revenue Operations, and Design, to align marketing initiatives with business objectives.

About You
Were looking for a passionate, results-driven individual with a strong background in hotel digital marketing.. If you love hospitality, thrive in a dynamic environment, and have a track record of delivering impactful campaigns, wed love to hear from you.

Key Skills & Experience

  • Proven experience in a digital marketing role, ideally within the hospitality or lifestyle sectors.
  • Strong understanding of CRM, SEO, SEM, PPC, Affiliate Marketing and social media marketing.
  • Proficiency in web analytics tools (e.g., Google Analytics) and CRM platforms.
  • Excellent analytical skills.
  • Strong project management skills with the ability to prioritise tasks and meet deadlines.
  • Creative mindset with an eye for details.
  • Team player with excellent communication and interpersonal skills.

We want to ensure that all our team members are engaged, motivated, and most importantly, happy. We proudly place our team members wellbeing and career development at the heart of our business. To further support this we have put together a great range of benefits that our team members can enjoy both at and outside of work.

These include:

  • Competitive Salary and Annual Salary Reviews
  • Annual Bonus Scheme
  • Online Learning Hub with fully bespoke L&D Programme
  • Wellbeing Programme supporting mental, physical and financial health
  • Employee Assistance Programme
  • Cycle to Work Scheme
  • Free overnight stay for new team members
  • Discounted rates for yourself, friends & family at our hotels
  • Freebies and Discounts with free membership to Perkbox
  • Refer a Friend Bonus of £100
  • Milestone rewards to celebrate work anniversaries - including additional holiday and a free stay
  • Online Community to share news and celebrate successes
  • Pension Contribution
  • Company Sick Pay
  • Complimentary snacks, drinks and weekly fruit baskets for the whole team
  • Any many more

If you are enthusiastic, friendly and eager to learn with a genuine interest in pursuing a career in hospitality, please send us your CV we want to hear from you

Please note only candidates that live in the UK and who legally have the right to work in the UK should apply.

Resident Hotels Ltd(RHL) is a specialist Hotel Management platform, that manages three hotel brands The Resident, Sleeperz and Cityroomz. Owned by MF&P and Mactaggart Family, RHL is led by CEO David JM Orr and is based in central London. The Resident was launched in February 2020, with four hotels in Central London and one in Liverpool, with Edinburgh opening in June 2024. The Resident is an Upper Upscale (STR) personable home-from-home brand providing excellent rooms, in exceptional locations with heartfelt hospitality. All five hotels receive exceptional guest appreciation, with The Resident Covent Garden ranking #1 out of 1,200 London hotels on TripAdvisor and NPS score for 2022 over 90. Sleeperz and Cityroomz are midscale (STR) design-led Budget hotels which since September 2022 have been operated by RHL. Pipeline plans for the Brands currently anticipate the potential for 2000 rooms for The Resident in the UK and Ireland and a similar quantum in due course for Sleeperz/Cityroomz.


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